J

Senior Director, Digital Marketing - Paid Acquisition

Jobgether • United States
Remote
This Job is No Longer Active This position is no longer accepting applications

Lead high-growth digital acquisition strategy across Paid Social, Search, Display, and Affiliate channels. Optimize performance, manage budgets, and collaborate cross-functionally in a fast-paced environment.

Key Highlights
Own and scale paid digital acquisition channels
Collaborate with cross-functional teams to optimize performance
Design and execute structured testing programs
Key Responsibilities
Own the end-to-end strategy, execution, and optimization of all paid digital acquisition channels
Manage and optimize performance against key growth KPIs, ensuring alignment with budget, CAC targets, and revenue goals
Lead ongoing performance analysis, identifying trends, insights, and opportunities to improve acquisition efficiency and scale
Collaborate with Creative, Analytics, Product, and MarTech teams to enhance campaign performance and streamline execution
Oversee relationships with external partners and platforms, ensuring strong performance and alignment with business objectives
Design and execute structured testing programs to evaluate new channels, creatives, audiences, and bidding strategies
Act as the internal subject matter expert on digital acquisition channels, staying ahead of platform changes, industry trends, and emerging technologies
Partner with data and engineering teams to improve tracking, attribution, and measurement frameworks
Translate complex performance data into actionable insights and strategic recommendations for senior leadership
Technical Skills Required
Paid Social (Meta, Instagram, TikTok, Snapchat, YouTube) Search Engine Marketing Performance Marketing Metrics (CAC, LTV, ROAS)
Benefits & Perks
Competitive base salary range: $150,000 - $266,000 annually
Fully remote work flexibility within the United States
Comprehensive health, dental, and vision insurance coverage

Job Description

This is a senior performance marketing leadership role responsible for owning and scaling all paid digital acquisition channels across a high-growth, direct-to-consumer environment. You will lead strategy and execution across Paid Social, Search, Display, and Affiliate channels, with full accountability for performance outcomes, budget efficiency, and experimentation frameworks. The role sits at the core of a fast-moving growth organization where data-driven decision-making directly influences customer acquisition and revenue expansion. You will partner closely with Analytics, Creative, Product, and Engineering teams to optimize performance and continuously improve marketing effectiveness. This position requires both strategic leadership and hands-on execution, with a strong focus on testing, iteration, and scaling winning campaigns. It is ideal for a performance marketing expert who thrives in high-velocity environments and enjoys building scalable growth engines.
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