Paid Search Specialist (Google Ads | B2B Lead Generation)

Jobgether • Brazil

Remote

This Job is No Longer Active This position is no longer accepting applications

AI Summary

This role focuses on driving high-quality B2B lead acquisition through Google Ads search campaigns across international markets. You will own keyword strategy, campaign setup, optimization, and performance reporting while collaborating with creative and growth teams. Requirements include 3-6 years of hands-on Google Ads experience, multi-market exposure, and strong analytical skills.

Key Highlights

Full lifecycle ownership of Google Ads campaigns for B2B lead generation

Multi-market international campaign management

Data-driven optimization with CPL, CPA, ROAS metrics

Collaboration with creative teams on ad assets

Key Responsibilities

Plan, launch, and optimize Google Ads campaigns focused on B2B lead generation and candidate acquisition across international markets

Own keyword strategy, search intent mapping, bidding structures, and performance optimization to maximize conversion efficiency

Manage end-to-end campaign execution including targeting, ad copy testing, landing page alignment, and ongoing optimization

Collaborate with Creative and Content teams to develop, test, and refine high-performing ad creatives

Monitor key performance metrics such as CPL, CPA, ROAS, and conversion rates ensuring continuous improvement

Conduct A/B testing across ads, audiences, landing pages, and messaging to improve campaign performance

Build reports and dashboards translating data into actionable insights and strategic recommendations

Explore and test additional paid media channels such as Meta, LinkedIn, Reddit, X, and TikTok when relevant

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Technical Skills Required

Google Ads B2B lead generation keyword research bidding strategies A/B testing Google Analytics Looker Studio

Benefits & Perks

Fully remote role with flexibility across Latin America

Competitive compensation aligned with experience

Long-term career development opportunities in global marketing environments

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Nice to Have

Exposure to emerging ad platforms (Reddit Ads, X Ads, TikTok Ads)

Job Description

This role is focused on driving high-quality B2B lead acquisition through high-performing Google Ads search campaigns across multiple international markets. You will own the full lifecycle of paid search activity, from keyword strategy and campaign setup to optimization, experimentation, and performance reporting. Working in a fast-paced, remote-first environment, you’ll collaborate closely with creative and growth teams to continuously improve ad performance and conversion outcomes. The role requires a strong performance marketing mindset, with a focus on data, testing, and scalability. Your work will directly contribute to expanding global acquisition efforts and improving marketing efficiency across channels. This is an opportunity to work on high-impact campaigns with international reach and measurable business outcomes.

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