The Leela Palaces, Hotels And Resorts
India
Marketing & Communications Manager
- Branding
- CRM
- Media Relations
- Photography
F
Marketing Manager, Gen-Z Campaigns
India
Relocation
AI Summary
Fam is seeking a Marketing Manager to lead high-impact campaigns across digital, social, influencer, and on-ground channels. This role requires a strong pulse on internet culture, AI-native capabilities, and end-to-end execution ownership. Ideal candidates have 3-5 years of experience in campaign management and a deep understanding of Gen-Z consumer behavior.
Key Highlights
Lead end-to-end execution of integrated marketing campaigns.
Deep understanding of internet culture, social media trends, and Gen-Z consumer behavior.
AI-native mindset and comfort using AI tools for marketing acceleration.
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Key Responsibilities
Lead end-to-end execution of integrated marketing campaigns across digital, influencer, social, and on-ground channels.
Own campaign project management - timelines, coordination, execution tracking, stakeholder alignment, and delivery.
Work closely with brand, product, design, growth, and partnerships teams to bring campaigns to life.
Drive product GTM campaigns with strong creative and cultural relevance.
Identify trending internet moments, social conversations, and creator opportunities relevant to Fam’s audience.
Coordinate influencer collaborations and external partnerships for campaigns and launches.
Ensure campaigns maintain consistency with Fam’s brand voice and resonate with Gen-Z audiences.
Balance creative thinking with operational excellence and execution speed.
Contribute campaign ideas rooted in social behaviour, youth culture, and internet-first storytelling.
Monitor campaign performance and optimize execution based on insights and learnings.
Technical Skills Required
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Benefits & Perks
Relocation assistance
Free office meals
Generous leave policy
Salary advance and loan policies
Quarterly rewards and recognition programs
Referral program
Access to latest gadgets and tools
Comprehensive health insurance
Mental health support
Tax benefits
Retirement perks
Interested in relocating to India? Check out our comprehensive Relocation Jobs in India page with detailed relocation packages and benefits.
Nice to Have
Experience in fintech, consumer internet, D2C, or fast-paced startup environments.
Existing awareness of influencer ecosystem and creator partnerships.
Experience launching product GTM campaigns.
Familiarity with meme culture, creator economy, and pop-culture trends.
Ability to identify and capitalize on cultural moments quickly.
Understanding of campaign performance metrics and reporting.
Job Description
Fam is India’s first payments app for everyone above 11. FamApp helps make online and offline payments through UPI and FamCard. We are on a mission to raise a new, financially aware generation, and drive 250 million+ young users in India to kickstart their financial journey super early in their life.We’re reimagining how the next generation experiences fintech—going beyond payments to build a lifestyle brand that blends money, identity, and everyday experiences into one seamless, intuitive journey.
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