J

Digital Marketing Specialist - PPC & Paid Media

Jobgether • Brazil
Remote
This Job is No Longer Active This position is no longer accepting applications

Plan, execute, and optimize paid media campaigns across Google Ads and Meta Ads to drive customer acquisition and maximize ROI. Collaborate with creative and marketing teams to develop compelling ad experiences and conduct keyword research, audience targeting, and competitor benchmarking. Requires 2+ years of proven PPC experience, strong analytical skills, and excellent English communication.

Key Highlights
Performance-driven digital marketer focused on measurable growth and ROI
Plan and optimize Google Ads (Search and Performance Max) and Meta Ads campaigns
Collaborate with creative and marketing teams to build ad experiences
Strong emphasis on data analysis, real-time optimization, and A/B testing
Key Responsibilities
Plan, execute, and optimize paid media campaigns across Google Ads (Search and Performance Max) and Meta Ads (Facebook and Instagram)
Monitor and manage key performance metrics such as CTR, CPA, conversion rates, and ROAS, making real-time optimizations
Conduct in-depth data analysis to identify trends, insights, and opportunities for campaign improvement and scaling
Collaborate with design and marketing teams to develop creative ad concepts, copy, and visual assets aligned with campaign goals
Perform keyword research, audience targeting analysis, and competitor benchmarking to optimize campaign performance
Continuously test and refine campaigns using A/B testing methodologies and performance insights
Stay updated on PPC trends, platform updates, and digital marketing best practices to drive innovation
Technical Skills Required
Google Ads Meta Ads Google Analytics Keyword research Audience targeting Data analysis
Benefits & Perks
Competitive salary paid in USD
Performance-based incentives
100% remote work from LATAM or Europe
10 paid vacation days per year plus U.S. federal holidays
Nice to Have
Google Ads or Meta Blueprint certifications
Experience in fintech, crypto, or regulated industries

Job Description

This role is designed for a performance-driven digital marketer who thrives in fast-paced, data-oriented environments.You will be responsible for planning and optimizing paid media campaigns across major search and social platforms, with a strong focus on measurable growth and ROI.The position plays a key role in driving customer acquisition strategies for high-growth digital businesses operating across international markets.You will collaborate closely with creative and marketing teams to build compelling ad experiences that convert audiences into customers.A strong emphasis is placed on data analysis, continuous optimization, and real-time decision-making to maximize campaign performance.
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