Senior Marketing Manager - Healthcare Portfolio

Jobgether • United States

Remote

This Job is No Longer Active This position is no longer accepting applications

AI Summary

Lead strategic marketing initiatives for a complex diabetes healthcare product portfolio across HCP, pharmacy, and consumer channels. Develop and execute full-funnel campaigns, manage digital marketing, and collaborate with cross-functional teams to drive portfolio growth and contract performance. Requires 10+ years of experience in digital and brand marketing within regulated healthcare environments.

Key Highlights

Lead integrated marketing strategies for Rx and contracted portfolio

Manage full-funnel campaigns across HCP, pharmacy, and consumer channels

Collaborate with sales, market access, CRM, and digital teams

Oversee digital marketing including SEO, paid media, and influencer programs

Experience with pharmacy channels including Medicare Part B

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Key Responsibilities

Lead the development and execution of comprehensive marketing strategies for the Rx and contracted portfolio, including messaging, positioning, targeting, and campaign planning

Own annual brand planning activities and ensure alignment with business objectives and portfolio growth targets

Design and implement full-funnel marketing campaigns across HCP, pharmacy, and consumer channels to drive engagement, volume growth, and market share expansion

Partner with sales and managed care teams to support contract performance and drive effective pull-through strategies

Lead digital marketing initiatives including SEO, paid media, CRM campaigns, influencer programs, and social media engagement strategies

Manage external agencies and vendors, including performance tracking, quarterly business reviews, and contract oversight

Collaborate with CRM and digital teams to design and optimize customer journeys, campaign execution, and performance measurement

Support product launches, lifecycle management, and portfolio transitions including end-of-life planning and execution

Develop marketing materials, training tools, and messaging assets to support field and pharmacy sales teams

Oversee forecasting and planning activities related to promotional programs and free goods distribution

Ensure consistent alignment across cross-functional stakeholders to deliver cohesive and effective go-to-market execution

Technical Skills Required

Digital marketing Brand marketing Full-funnel campaign development SEO Paid media CRM campaign management Influencer program management Social media engagement

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Benefits & Perks

Competitive salary range of $154,000 - $180,000

Annual performance bonus

Comprehensive medical, dental, and vision insurance

401(k) retirement savings plan

Paid vacation, holidays, and additional time-off benefits

Fully remote work flexibility within the United States

Job Description

This role offers a high-impact opportunity to lead strategic marketing initiatives for a complex healthcare product portfolio focused on improving outcomes for people living with diabetes. You will be responsible for translating portfolio and business objectives into integrated, insight-driven marketing strategies that span HCP, pharmacy, and consumer audiences. The position blends strategic leadership with hands-on execution across brand planning, digital marketing, and go-to-market activation. You will collaborate closely with cross-functional teams including sales, market access, CRM, and digital to ensure cohesive execution and strong market positioning. This is a highly visible role requiring both analytical and creative thinking, with direct influence on portfolio growth, contract performance, and product adoption in a regulated healthcare environment.

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