C

Marketing Manager

Canada
Relocation
This Job is No Longer Active This position is no longer accepting applications
AI Summary

Lead and mentor the Marketing Department, overseeing E-commerce, Brand Marketing, and Design teams. Develop and manage annual department budgets. Oversee key goals, including sales and brand marketing, with a focus on data-driven decision-making in marketing.

Key Highlights
Lead and mentor the Marketing Department
Develop and manage annual department budgets
Oversee key goals, including sales and brand marketing

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Key Responsibilities
Lead and mentor the Marketing Department, providing strategic direction to E-commerce, Brand Marketing, and Design teams
Empower the team towards achieving corporate objectives, departmental goals, and personal goals by sharing “the why” and the needs of the business
Drive the development of annual department objectives, ensuring alignment with team KPIs
Brainstorm new and creative growth and optimization strategies with the team
Develop and manage annual department budgets
Train and develop a successful team by identifying any skill gaps within the department
Develop individual performance goals, conduct monthly one-on-one feedback sessions, and complete annual performance reviews to ensure alignment with corporate objectives
Oversee key goals, including sales and brand marketing, with a focus on data-driven decision-making in marketing
Drive the development, implementation, and execution of marketing plans for our diverse brand portfolio, including Fluance, Nyrius, Electrohome, and Magnasonic
Become the subject matter expert of our brands, guiding brand and strategy alignment, and overseeing the development of visual and written content across all marketing channels
Support the execution of established marketing strategies, helping to scale and align brand initiatives with the planned business direction
Establish and implement processes to align responsibilities and strategies across E-Commerce, Design, and Brand Marketing
Take charge of critical events, such as Black Friday, ensuring seamless collaboration among teams
Oversee the creation and approval of all marketing content, managing relationships with public relations agencies, influencers, and monitoring the progress of e-commerce strategies
Negotiate and manage relationships with third-party service providers, ensuring cost-effectiveness and high-quality deliverables
Work closely with the Research & Development Team on product launch marketing efforts
Track, analyze, and optimize the effectiveness and impact of marketing initiatives
Oversee digital marketing campaigns, including paid advertising, email marketing, and social media initiatives, to maximize online visibility and revenue
Formulate and execute strategies to increase brand awareness through content marketing and enhancing Google ranking
Utilize SEO strategies to enhance organic search rankings and drive relevant traffic
Develop and execute customer engagement strategies to enhance brand loyalty, increase customer lifetime value, and encourage word of mouth traffic
Implement personalized marketing approaches to cater to the diverse needs of our online customer base
Monitor and analyze key performance indicators (KPIs) related to online sales, website traffic, conversion rates, and customer acquisition cost
Implement data-driven insights to optimize marketing strategies and improve overall e-commerce performance

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Technical Skills Required
SEO E-Commerce Email Marketing Google Analytics

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Benefits & Perks
Full comprehensive benefits (dental, medical and eye)
80/20 split-family coverage
Annual performance-based bonus
Annual professional development fund
RRSP Match
Fitness incentives
Team events
50% off on CWD brands
Relocation expense

Job Description

CWD designs, markets & sells the highest performing consumer electronics that are smart, simple, and stylish. From high fidelity turntables to wireless video connectivity systems, we create innovative products that empower people. Our success is measured in our customer satisfaction ratings and dedicated following. We have been in business since 1961 and our creations can be found in millions of homes. Together in teams, as a company, as a community, we are committed to Creating What’s Different!We are actively seeking a dynamic and visionary
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Job Overview
Posted Jun 23, 2026
Employment Full-time
Experience Mid-Senior level
Location Canada
Category Marketing
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