Senior Performance Marketing Manager - Paid Search (B2B SaaS)

Jobgether • United States

Remote

This Job is No Longer Active This position is no longer accepting applications

AI Summary

Lead high-impact paid search strategy across Google Ads, Microsoft Ads, and emerging AI-driven surfaces. Own multi-million-dollar budget, drive user acquisition, and optimize CAC in a fast-paced B2B SaaS environment.

Key Highlights

Own end-to-end paid search strategy and execution

Manage and optimize multi-million-dollar annual budget

Collaborate cross-functionally to improve conversion efficiency

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Key Responsibilities

Own end-to-end paid search strategy and execution across Google Ads, Microsoft Ads, and emerging AI-based search platforms

Manage and optimize a multi-million-dollar annual budget with responsibility for signup volume, CAC, and conversion performance

Build, structure, and continuously refine campaigns including keyword strategy, bidding approaches, match types, and negative keyword management

Partner with creative and lifecycle teams to develop ad copy, RSAs, extensions, and landing page experiments to improve conversion rates

Develop performance measurement frameworks linking spend to signups, activation, and paid conversion outcomes

Identify and test new paid search and AI-driven acquisition channels as the search ecosystem evolves

Manage external partners and platform relationships, including Google and Microsoft representatives and agencies

Forecast spend and performance outcomes and contribute to marketing business reviews and reporting cycles

Technical Skills Required

Google Ads Microsoft Ads AI-driven search platforms GA4 Looker Tableau BigQuery Excel

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Benefits & Perks

Competitive base salary with performance-based bonus opportunities

Fully remote work within eligible U.S. states

Comprehensive health, dental, and vision insurance with low or no employee cost

Job Description

This is a high-impact performance marketing role responsible for owning and scaling a large-scale paid search engine that drives high-intent user acquisition in a fast-moving B2B SaaS environment. You will lead strategy and execution across Google Ads, Microsoft Ads, and emerging AI-driven search surfaces, managing a significant seven-figure annual budget. The role sits at the core of a product-led growth motion, where every campaign directly influences signup volume, activation, and revenue outcomes. You will work closely with cross-functional partners in lifecycle marketing, analytics, creative, and product to continuously optimize conversion efficiency. This is an opportunity to operate in a data-rich, high-velocity environment where experimentation and iteration are central to success. The ideal candidate thrives in ownership-heavy roles and is highly driven by CAC efficiency and measurable growth impact.

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