Product Marketing Lead

Jobgether • United States

Remote

This Job is No Longer Active This position is no longer accepting applications

AI Summary

Product Marketing Lead role focused on shaping market positioning, launching products, and driving adoption. The role involves developing clear narratives, leading cross-functional teams, and analyzing customer insights. The ideal candidate has experience in B2B SaaS marketing and a strong understanding of product-led and sales-led motions.

Key Highlights

Shaping market positioning and launching products

Developing clear narratives and leading cross-functional teams

Analyzing customer insights and driving adoption

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Key Responsibilities

Own messaging and positioning by defining clear narratives

Lead end-to-end product launches in collaboration with cross-functional teams

Design and execute lifecycle marketing initiatives aimed at improving trial conversion, activation, retention, and customer expansion

Technical Skills Required

Product Marketing SaaS Lifecycle Marketing Sales Enablement Customer Insight Programs

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Benefits & Perks

Flexible work model

Generous paid time off and parental leave policies

Comprehensive health, dental, and vision coverage

Job Description

This is a high-impact Product Marketing Lead role focused on shaping how a fast-growing SaaS platform is positioned, launched, and adopted in the market. You will sit at the intersection of Product, Sales, Customer Success, and Revenue teams, translating complex capabilities into clear, compelling narratives that drive action. The role is central to improving how new features are brought to market, ensuring launches land with clarity and consistency. You will also play a key role in strengthening lifecycle growth motions, helping convert trial users, improve retention, and unlock expansion opportunities. In addition, you will build structured feedback loops that bring customer insights directly into product and go-to-market decisions. This is a hands-on, cross-functional role in a fast-moving environment where clarity, execution, and iteration matter more than process. You will be expected to build systems that scale while still operating tactically when needed.

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