Senior Director, Digital Marketing & Web Strategy

Jobgether • United States

Remote

This Job is No Longer Active This position is no longer accepting applications

AI Summary

Lead global digital marketing and web strategy to drive pipeline growth and customer acquisition. Own corporate website strategy, SEO, paid media, and performance marketing execution. Requires 15+ years of B2B SaaS experience, strong analytics, and team leadership.

Key Highlights

15+ years of B2B SaaS digital marketing experience

End-to-end digital strategy across paid media, SEO, email, and emerging channels

Own corporate website UX, content architecture, and conversion optimization

Lead cross-functional teams and manage marketing technology enablement

Fully remote work flexibility

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Key Responsibilities

Lead end-to-end digital marketing strategy across paid media, SEO, email, display, retargeting, and emerging channels to drive pipeline growth and customer acquisition

Own corporate website strategy including UX, content architecture, SEO performance, personalization, and conversion rate optimization

Oversee performance marketing execution and agency relationships ensuring strong ROI and continuous campaign optimization

Develop and manage experimentation frameworks including A/B testing, landing page optimization, and user journey improvements

Partner with demand generation, product marketing, brand, and content teams to align digital execution with integrated campaign goals

Build reporting dashboards and analytics frameworks to track performance, engagement, conversion, and attribution

Lead marketing technology enablement in collaboration with RevOps and Marketing Ops including automation, CRM, and AI-enabled tools

Manage and develop digital, web, and performance marketing teams while fostering a culture of accountability and innovation

Technical Skills Required

Paid media SEO Email marketing Display advertising Retargeting A/B testing Landing page optimization User journey improvement Marketing analytics Performance measurement Marketing automation platforms CRM systems AI-enabled tools

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Benefits & Perks

Comprehensive healthcare coverage

401(k) retirement plan with company match

Unlimited paid time off

Paid parental leave

Health and wellness reimbursement program

Financial planning and legal support services

Pet insurance discounts

Employee referral bonus program

Travel and entertainment discounts platform

Educational resources and career development programs

Fully remote work flexibility

Job Description

This senior leadership role is responsible for shaping and executing the global digital marketing and web strategy across all key digital touchpoints. The position plays a critical role in driving pipeline growth, improving conversion performance, and elevating the overall digital customer experience. Operating at the intersection of demand generation, brand, product marketing, and web experience, this leader ensures digital programs are fully aligned with business priorities. The role combines strategic vision with hands-on execution across performance marketing, SEO, and website optimization. It requires strong analytical capability, a test-and-learn mindset, and the ability to translate data into actionable growth strategies. You will lead cross-functional initiatives that directly impact engagement, acquisition, and revenue performance. This is a high-impact opportunity to shape how digital experiences drive measurable business outcomes at scale.

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