DualEntry
United States
Growth Marketing Manager
- AI
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R
Content and Channel Strategy Lead, Real Estate Marketing
United States
Relocation
AI Summary
Lead content and channel strategy to transition Ramsey Solutions' real estate business to a referral-driven model. Drive growth and optimization of owned digital channels, focusing on data-driven decision-making and cross-functional collaboration. Requires 6+ years of experience in content/digital marketing, proven success in owned media growth, and team leadership.
Key Highlights
Transition from leads-based to referral-driven real estate business model.
Grow and optimize owned digital channels across blog, podcast, video, social media, email, and SEO.
Develop and execute a comprehensive real estate content strategy aligned with business objectives.
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Key Responsibilities
Drive a world-class content and channel strategy that supports Ramsey’s transition from a leads-based business to a referral-driven model.
Grow and optimize owned channels across digital platforms.
Equip squads to solve meaningful customer problems.
Deliver cohesive marketing strategies that guide customers through the Ramsey Way of buying and selling homes.
Lead the development and execution of a comprehensive real estate content strategy across blog, podcast, video, social media, email, SEO, and other owned channels.
Ensure alignment across Ramsey brands and platforms.
Build and manage a cross-channel content calendar that balances campaign priorities with evergreen content.
Establish clear KPIs for each channel.
Drive continuous optimization through data and experimentation.
Lead efforts to grow non-paid channel performance, reduce reliance on paid media, and increase engagement, reach, and attributed revenue.
Align marketing strategy with business objectives.
Collaborate with product and key stakeholders.
Ensure marketing insights influence product direction.
Mentor and develop team members.
Identify gaps in tools or processes.
Build a high-performing, aligned team focused on delivering results.
Discover our full range of relocation jobs with comprehensive support packages to help you relocate and settle in your new location.
Benefits & Perks
Health insurance (includes plans eligible for an HSA—with a company match up to $500!)
401(k) retirement plan with 4% match/company contribution
Annual wellness, counseling and grocery membership reimbursement
On-campus cafe with subsidized pricing for breakfast, lunch and coffee bar
Dependent care FSA
Tons of cultural activities, like weekly devotional, leadership development courses, Battle of the Bands, and one epic Christmas party!
Flexible schedules available
Relocation assistance available
Interested in relocating to United State? Check out our comprehensive Relocation Jobs in United State page with detailed relocation packages and benefits.
Nice to Have
Experience coaching and developing marketing team members
Strong instincts in content strategy, storytelling, and audience engagement across multiple formats
Comfortable navigating and learning changing digital platforms, content trends and AI tools and platforms
Job Description
Ramsey Trusted Real EstateFranklin, TN - on-site, relocation assistance available, flexible schedules availableRange depends on skill level and overall experience, plus benefitsYou might know us from our founder and CEO, Dave Ramsey, who’s given no-nonsense money advice on the radio since 1992. Three decades later, Ramsey Solutions is a household name in personal finance, with a mission to change the toxic money culture for good.
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