VSL Marketing Manager - Meta Advertising & Client Strategy

Jobgether • United States

Remote

This Job is No Longer Active This position is no longer accepting applications

AI Summary

Manage high-impact Meta advertising campaigns focused on lead generation and appointment booking for high-ticket financial services clients. Own client accounts, develop VSL scripts and ad copy, and optimize performance using data-driven strategies. Requires 5+ years paid media experience, strong copywriting skills, and expertise in Meta advertising platforms.

Key Highlights

Lead client accounts and serve as primary strategic contact for campaign performance

Develop and optimize Meta ads and VSL scripts for high-ticket financial services

Daily monitoring of KPIs, bid management, and technical campaign setup including tracking and automation

Key Responsibilities

Own and manage a portfolio of client accounts as primary strategic and operational point of contact.

Lead bi-weekly client meetings to review campaign performance, communicate recommendations, and align on business objectives.

Build, launch, and optimize Meta advertising campaigns for lead generation and appointment-setting.

Develop compelling ad copy, hooks, messaging frameworks, and VSL scripts for high-ticket financial services.

Monitor campaign KPIs daily, adjusting targeting, creative strategies, and bid management to achieve performance goals.

Collaborate with creative teams and video editors to produce effective marketing assets.

Configure and maintain technical integrations including tracking pixels, automation workflows, lead routing systems, and scheduling tools.

Troubleshoot campaign and platform issues while identifying opportunities for improvement and scaling.

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Technical Skills Required

Meta Advertising Copywriting Video Sales Letter (VSL) Development Conversion Tracking Marketing Automation Campaign Setup AI Tools

Benefits & Perks

Fully remote work environment

Flexible work schedule

Paid time off (vacation, sick leave, public holidays)

Ongoing training and professional development support

Performance-based bonus opportunities

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Nice to Have

Experience within financial services or similar regulated industries

Job Description

This role is an exciting opportunity for a performance-driven marketing professional who thrives at the intersection of paid media, client strategy, and persuasive storytelling. You will manage high-impact campaigns focused on lead generation and appointment booking, helping clients scale through advanced video sales letter (VSL) strategies and Meta advertising. Working in a fast-paced and growth-oriented environment, you’ll take ownership of client success from campaign ideation to optimization and reporting. The position combines strategic thinking with hands-on execution, offering the chance to collaborate across creative, technical, and operational functions. Ideal candidates are proactive, data-driven, and confident in managing client relationships while delivering measurable performance outcomes. If you enjoy building scalable marketing systems and driving tangible business growth, this role offers strong visibility and long-term impact.

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