Director, Advisor Marketing

This role sits at the intersection of performance marketing, financial services, and revenue strategy, owning the end-to-end advisor growth engine for a leading consumer-to-advisor marketplace. You will lead the design and execution of scalable, multi-channel B2B marketing programs targeting financial advisors across RIAs, broker-dealers, and hybrid firms. The position requires a highly strategic yet hands-on leader capable of building systems, not just campaigns, in close partnership with sales leadership and GTM engineering. You will shape messaging, segmentation, and acquisition strategy while driving measurable pipeline and revenue impact. This is a high-visibility leadership role where experimentation, automation, and AI-enabled marketing play a central role. You will directly influence how advisors are acquired, nurtured, and converted across the funnel in a fast-moving, data-driven environment.