J

Director of Innovation and Product Marketing

Jobgether • United States
Remote
This Job is No Longer Active This position is no longer accepting applications

Drive growth of purpose-driven consumer nutrition products by shaping product vision, positioning, and go-to-market execution. Lead cross-functional teams and manage direct reports to bring products from concept to commercialization. Develop and present financial models, ROI analysis, and data-driven business cases.

Key Highlights
Lead end-to-end innovation and renovation strategy
Develop and manage product lifecycle strategies
Drive ideation and validation of new products
Define product positioning, messaging, and differentiation strategies
Key Responsibilities
Lead the end-to-end innovation and renovation strategy
Develop and manage product lifecycle strategies
Drive the ideation and validation of new products
Define product positioning, messaging, claims, and differentiation strategies
Own product narratives and go-to-market briefs
Support sales enablement through the development of materials and presentations
Lead cross-functional collaboration across R&D, Brand, Operations, Commercial, and Customer Experience teams
Technical Skills Required
Product marketing Innovation Brand management Product positioning Competitive analysis Category insights tools (Nielsen, Circana/IRI, SPINS) Financial modeling ROI analysis Data-driven business cases
Benefits & Perks
Competitive salary range of 180,000 USD to 220,000 USD
Equity participation through stock options
100% employer-covered medical, dental, and vision insurance
401(k) plan with employer match
Fully remote US-based work model
Flexible time off policy
16 paid company holidays
16 weeks paid parental leave
Monthly internet stipend and co-working space reimbursement
Product subscription benefit and wellness-focused perks
Nice to Have
Understanding of regulatory frameworks in food or infant nutrition
Familiarity with co-manufacturing and supply chain considerations impacting product development

Job Description

This role sits at the intersection of innovation, product strategy, and go-to-market execution, driving the growth of purpose-driven consumer nutrition products. You will shape product vision and positioning across both new launches and existing offerings, ensuring strong alignment between R&D, Brand, Commercial, and Operations teams. The position plays a critical role in identifying market opportunities, translating consumer insights into actionable innovation pipelines, and guiding products from concept through commercialization. You will also define compelling narratives and value propositions that differentiate the portfolio in a competitive category. Working in a highly cross-functional environment, you will influence executive strategy while leading initiatives that directly impact revenue growth, adoption, and brand equity. This is a hands-on leadership role combining strategic thinking, financial rigor, and deep product marketing expertise.
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