Senior Performance Marketing Manager - Direct Mail and Offline Growth

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Performance Marketing Manager, Direct Mail and Offline Growth in United States.

This role sits at the core of a high-impact Growth organization focused on expanding access to affordable credit through data-driven, measurable marketing strategies. You will own one of the most strategic acquisition channels, with primary responsibility for Direct Mail and a broader scope across offline growth initiatives. Working in a highly analytical and experimentation-driven environment, you will combine marketing strategy, data science collaboration, and performance optimization to drive efficient customer acquisition. This position offers significant ownership, including P&L responsibility, and the opportunity to influence how millions of consumers are reached and converted. You will partner closely with cross-functional teams across analytics, product, engineering, and creative to scale impactful campaigns. The environment is fast-paced, highly collaborative, and deeply focused on innovation through testing and learning.

Accountabilities

In this role, you will own the strategy, execution, and optimization of Direct Mail and offline growth channels, ensuring strong performance, efficient spend, and continuous improvement through experimentation and data insights.

• Own end-to-end Direct Mail strategy for key lending products, including audience targeting, creative direction, testing, and campaign execution
• Manage and optimize large-scale marketing budgets with accountability for ROI and incremental business impact
• Develop and expand offline acquisition channels such as Direct Mail, OOH, and linear TV
• Design and execute experimentation frameworks including A/B testing, incrementality testing, and geo-lift analyses
• Partner with Data Science and Machine Learning teams to improve targeting models and customer segmentation
• Analyze campaign performance data to generate actionable insights and drive optimization decisions
• Build scalable playbooks for reaching new and underserved customer segments
• Collaborate with cross-functional teams (Product, Engineering, Analytics, Creative) to improve channel performance and inform roadmap decisions
• Present performance results, insights, and strategic recommendations to senior leadership
  
  

Requirements

Interested in remote work opportunities in Marketing & Sale? Discover Marketing & Sale Remote Jobs featuring exclusive positions from top companies that offer flexible work arrangements.

This role requires strong performance marketing expertise, analytical rigor, and experience managing large-scale, data-driven acquisition programs in fast-moving environments.

• 5+ years of experience in performance marketing, growth marketing, or data-driven marketing roles
• Proven experience managing full-funnel marketing campaigns from strategy through execution and analysis
• Experience managing marketing budgets with accountability for ROI or P&L performance
• Strong background in experimentation design (A/B testing, incrementality testing, or similar methodologies)
• Ability to translate data insights into actionable marketing strategies
• Strong analytical thinking and comfort working with large datasets
• Experience collaborating with cross-functional teams such as Data Science, Product, and Engineering
• Familiarity with Direct Mail or offline marketing channels is highly preferred
• Experience with SQL, Looker, or similar data tools is a plus
• Strong communication skills with ability to influence senior stakeholders
  
  

Benefits

• Competitive base salary ($138,000 - $192,000 USD depending on location and experience)
• Performance-based bonuses and equity compensation
• Fully remote-first work model with flexible collaboration

Browse our curated collection of remote jobs across all categories and industries, featuring positions from top companies worldwide.

• Comprehensive medical, dental, and vision coverage (majority employer-covered depending on plan)
• 401(k) with generous employer matching
• Employee stock purchase plan (ESPP) with discounted shares
• Paid time off, holidays, and paid family leave
• Annual wellness and productivity allowances
• Mental health and family support programs
• Career development resources and learning support
• Regular in-person team onsites and company gatherings
  
  

How Jobgether Works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.