Growth Marketing Manager - Wellness & Consumer Goods

Jobgether • United States

Remote

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AI Summary

Jobgether is seeking a Growth Marketing Manager to lead paid acquisition and full-funnel performance optimization for a leading DTC wellness brand. The role requires expertise in performance marketing, data analysis, and creative strategy. The ideal candidate will have 5+ years of experience in DTC growth marketing, with a strong track record of scaling paid media channels profitably.

Key Highlights

Lead and execute paid media strategy across Meta and Google Ads

Own full-funnel performance, from ad creative and messaging to landing page optimization and conversion rate improvements

Collaborate with cross-functional teams to align marketing efforts with broader business objectives

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Key Responsibilities

Lead and execute paid media strategy across Meta and Google Ads

Own full-funnel performance, from ad creative and messaging to landing page optimization and conversion rate improvements

Collaborate with cross-functional teams to align marketing efforts with broader business objectives

Design and run structured creative testing frameworks to identify high-performing ad concepts and scale winning assets

Analyze performance data using attribution and analytics tools to understand true campaign impact and optimize spend efficiency

Technical Skills Required

Meta Ads Manager Google Ads Google Analytics 4 (GA4) Triple Whale Northbeam

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Benefits & Perks

Fully remote, global-first work environment

Flexible working arrangements across time zones

High autonomy with ownership of core growth marketing strategy

Job Description

This role sits at the center of a high-performance, data-driven DTC growth environment focused on scaling premium wellness products. You will own and evolve paid acquisition strategies across key digital channels, directly influencing customer growth, revenue efficiency, and brand reach. The position blends strategic ownership with hands-on execution, requiring deep expertise in performance marketing within competitive consumer wellness categories. You will work in a fast-moving, remote-first organization that values autonomy, experimentation, and measurable outcomes. The role demands both analytical rigor and creative thinking to continuously optimize funnels, creative assets, and campaign performance. You will collaborate closely with cross-functional teams to ensure alignment across acquisition, conversion, and retention strategies. This is a high-impact opportunity to scale a mature DTC engine while shaping its next phase of growth.

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