Marketing Operations Specialist - HR Solutions

This role sits at the center of marketing execution, systems optimization, and campaign performance within a fast-paced, global B2B environment focused on HR solutions. The Marketing Operations Specialist will be responsible for ensuring marketing campaigns are accurately built, executed, and optimized across platforms such as HubSpot and Salesforce. You will play a key role in maintaining data integrity, improving lead flow processes, and enabling efficient campaign automation that directly supports demand generation efforts. This position requires a strong operational mindset, attention to detail, and the ability to troubleshoot and enhance marketing workflows. You will collaborate closely with cross-functional teams, including sales, marketing, and external vendors, to ensure seamless execution and alignment on campaign goals. In addition, you will monitor performance metrics and help identify opportunities to improve conversion and engagement. This is a highly collaborative, hands-on role ideal for someone who thrives in a data-driven and continuously evolving marketing operations environment.