Director of Marketing, HSA

Jobgether • United States

Remote

This Job is No Longer Active This position is no longer accepting applications

AI Summary

Drive growth and brand differentiation for a leading HSA-focused platform. Oversee integrated marketing programs across direct-to-consumer and B2B2C channels. Lead campaign optimization and shape the marketing roadmap to maximize performance.

Key Highlights

Lead integrated marketing strategy for HSA platform

Drive growth and revenue through cross-channel campaigns

Shape brand positioning and messaging for differentiation

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Key Responsibilities

Own and execute the integrated marketing strategy for the HSA platform across consumer and partner channels to drive growth and revenue

Lead planning and execution of cross-channel campaigns, lifecycle marketing, and partner activations

Shape brand positioning and messaging to differentiate the platform in a competitive market

Technical Skills Required

Lifecycle marketing Digital acquisition Performance optimization Analytical mindset Exceptional leadership and communication skills

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Benefits & Perks

Competitive base salary: $120,000 - $150,000

Discretionary annual bonus eligibility: up to 20%

Comprehensive healthcare

401(k) with company match, Dependent Care, FSA & HSA accounts

Paid parental and bonding leave, flexible PTO, and office closures on major holidays

Monthly wellness and internet reimbursements

Professional development support including certifications and leadership coaching

Mental health resources

Job Description

This role offers a strategic and hands-on leadership opportunity to drive growth and brand differentiation for a leading HSA-focused platform. You will oversee the development and execution of integrated marketing programs across direct-to-consumer and B2B2C channels, guiding initiatives that increase customer acquisition, engagement, and lifetime value. This position combines high-level strategy with operational execution, collaborating with cross-functional teams including ecommerce, creative, UX, analytics, and sales. You will influence brand positioning, lead campaign optimization, and shape the marketing roadmap to maximize performance. The ideal candidate thrives in a fast-paced, data-driven environment and is passionate about building innovative marketing strategies that deliver measurable results. This is a fully remote role within the United States, requiring alignment with Eastern Standard Time (EST) hours.

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