Brand Marketing Manager (Thailand Market)

platinum talent • Vietnam

Visa Sponsorship Relocation

This Job is No Longer Active This position is no longer accepting applications

AI Summary

Lead brand strategy and integrated marketing for company and client brands in Thailand. Develop and execute multi-channel campaigns, focusing on entertainment, sports, and cultural events. Analyze performance and manage partnerships to drive brand equity and sustainable growth.

Key Highlights

Lead brand strategy and integrated marketing for the Thailand market.

Manage end-to-end branding campaigns across online and offline channels, with a focus on entertainment, sports, and cultural events.

Analyze brand performance, optimize campaigns, and develop strategic partnerships.

Key Responsibilities

Lead annual and quarterly brand strategy planning for the Thailand market.

Develop integrated marketing communication (IMC) plans to increase brand awareness, brand preference, and brand visibility.

Drive growth in brand keyword search volume and owned media presence.

Manage end-to-end branding campaigns across online and offline channels, with a strong focus on entertainment, sports, and major cultural events.

Coordinate and manage relationships with media partners, content creators, KOLs/influencers, and local agencies in Thailand.

Ensure campaign execution aligns with brand guidelines, timelines, and strategic objectives.

Ensure consistent application of brand visual identity and messaging across all communication touchpoints.

Collaborate closely with content, social media, creative, and media teams to maintain high-quality outputs.

Review and approve key creative assets and communication materials.

Monitor brand performance metrics, including brand search, social mentions, engagement, traffic, and conversion pathways.

Evaluate campaign effectiveness, generate insights, and propose continuous improvement initiatives.

Prepare monthly and quarterly brand performance reports for management.

Build and maintain strong relationships with media networks, PR agencies, production houses, KOL agencies, and local partners in Thailand.

Identify, evaluate, and negotiate with new vendors to enhance execution efficiency and scalability.

Manage long-term strategic partnerships to support sustainable brand growth.

Lead cross-functional project teams and ensure alignment toward business and brand KPIs.

Mentor team members, support capability development, and promote a performance-driven marketing culture.

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Technical Skills Required

Brand building Integrated Marketing Communications (IMC) Digital-first branding Facebook TikTok Google YouTube LINE Influencer marketing Social listening Brand lift studies Keyword tracking Traffic analytics Funnel analytics

Benefits & Perks

Company-provided working equipment

Housing or apartment rental support

Holiday and festival allowances

Visa sponsorship and relocation support

Transportation and travel support

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Nice to Have

MBA or advanced branding/marketing certifications

Experience in online entertainment, digital content, gaming, blockchain, e-commerce, or esports

Job Description

JOB DESCRIPTION – BRAND MARKETING [SENIOR/ SUB.LEAD/ MANAGER] (BKK)

Location: Thailand / SEA
Employment Type: Full-time
Range Salary: 3000$ - 4500$ + Allowances
Industry: Tech, Fintech, AI Project,...

I. JOB PURPOSE:

The Brand Marketing Manager (Thailand Market) is responsible for leading brand strategy and integrated marketing initiatives for both company-owned products and client brands. This role focuses on strengthening brand equity, driving awareness, and accelerating sustainable growth in the Thailand market through strategic partnerships and high-impact campaigns.

II. KEY RESPONSIBILITES (KPI - DRIVEN):

1. Brand Strategy Development

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