Marketing Operations Manager

Photoroom • United Kingdom

Remote Relocation

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AI Summary

The Marketing Operations Manager is responsible for building and optimizing the operational infrastructure behind Photoroom's enterprise marketing motion. This role ensures that enterprise campaigns, account-based programs, lifecycle nurtures, and PQL-to-sales flows are executed with precision, measurable impact, and clean data integrity. The focus is on translating enterprise marketing strategy into scalable automation, accurate attribution, structured lead management, and reliable reporting within HubSpot Marketing Hub.

Key Highlights

Campaign Operations & Automation

Attribution & Marketing Analytics

Lead Management & Funnel Operations

ABM & Enterprise Marketing Operations

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Key Responsibilities

Build, QA, and maintain marketing campaign workflows in HubSpot Marketing Hub

Manage campaign scheduling, list management, and audience targeting across HubSpot and in coordination with Braze

Maintain documentation for all marketing automation workflows and campaign logic

Manage campaign-level and channel-level attribution within HubSpot Marketing Hub

Conduct regular data quality audits on marketing attribution and campaign performance data

Build and maintain marketing performance dashboards focused on traffic, lead generation, MQL/PQL creation, and marketing-sourced pipeline contribution

Operationalise lifecycle stage automation for marketing-qualified leads (MQL, PQL) in alignment with the broader revenue framework

Manage list segmentation and audience building for all marketing programs

Configure and maintain routing rules for marketing-generated leads

Monitor marketing-to-sales conversion metrics and surface funnel insights to Marketing and RevOps for optimisation

Operationalise account-based marketing programs in HubSpot

Support enterprise marketing initiatives through intent data integration, account scoring configuration, and personalised nurture orchestration

Technical Skills Required

HubSpot Marketing Hub Braze UTM management UTM taxonomy Source tracking standards Conversion event tagging Data quality audits Marketing performance dashboards Traffic Lead generation MQL/PQL creation Marketing-sourced pipeline contribution

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Benefits & Perks

€60k-75k base salary

30 days annual leave plus local public holidays

Competitive equity package with stock options/BSPCE

€1,000 one-time home office grant OR €400/month co-working space stipend

€1,000 annual learning and development budget

Private health insurance

Access to personalized mental health support via MokaCare

Sports and cultural activities reimbursement

Relocation support (up to €10k) for those choosing to move to France (visa + housing support)

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Nice to Have

Experience with Braze or a comparable B2C lifecycle/CRM tool

Familiarity with ABM platforms (e.g., 6sense, Demandbase, RollWorks) or intent data tools

Experience working alongside a RevOps function and understanding where the two remits connect

Experience in a company with both a self-serve and sales-assisted motion

Job Description

Photoroom launched in 2020 after being accepted into Y Combinator and has become the world's most popular AI photo editor over the past four years. With over 300 million downloads and processing 5+ billion images annually, we serve both individual creators and major enterprises like Amazon, DoorDash, and Decathlon through our B2C app and B2B API solutions.We're a profitable, remote-friendly company that has raised Series B funding and aims for 40% year-over-year growth. Our team of 100+ passionate builders focuses on craft, innovation, and collaboration, creating exceptional impact for entrepreneurs and businesses worldwide.

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