Director/Sr. Director, HCP Marketing

Jobgether • United States

Remote

This Job is No Longer Active This position is no longer accepting applications

AI Summary

Lead HCP marketing strategies, developing and executing engaging campaigns across channels. Manage agency partners, budgets, and performance metrics. Collaborate with cross-functional teams to drive awareness and adoption.

Key Highlights

Lead HCP marketing strategies for product launches

Manage agency partners, budgets, and performance metrics

Collaborate with cross-functional teams

Key Responsibilities

Lead the development and execution of HCP brand strategy, integrating clinical data, standards of care, treatment guidelines, and competitive intelligence

Translate insights on segmentation, prescribing behavior, and decision drivers into launch readiness plans and prioritized HCP engagement tactics

Direct the creation and execution of positioning, messaging, creative campaigns, and omnichannel HCP initiatives

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Technical Skills Required

Marketing Leadership Communication Presentation Stakeholder Management

Benefits & Perks

Competitive base salary range: $175,000 - $250,000 USD

Standard benefits including medical, dental, and vision coverage

Paid time off and company holidays

Participation in 401(k) plan and company incentive programs

Professional development opportunities and collaborative, fully remote work environment

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Nice to Have

Experience in cardiovascular and/or chronic care marketing preferred

Job Description

This role leads the development and execution of healthcare professional (HCP) marketing strategies to drive awareness, engagement, and adoption for new product launches. The position balances strategic vision with hands-on execution, translating clinical data, market insights, and prescribing behaviors into impactful campaigns across personal and non-personal channels. You will collaborate closely with cross-functional teams including Sales, Medical Affairs, Digital, and Commercial Operations to ensure cohesive launch execution and optimized field activation. Success in this role requires a builder mindset, strong leadership, and the ability to thrive in an entrepreneurial, fully remote environment. The position also manages agency partners, budgets, and performance metrics to ensure measurable impact. Travel of up to 20% may be required, including overnight or international trips.

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