Director, B2C Marketing (Remote, US)

Jobgether • United States

Remote

This Job is No Longer Active This position is no longer accepting applications

AI Summary

Seeking a Director, B2C Marketing to drive end-user growth, engagement, and retention through innovative strategies. This leadership role requires developing and executing a comprehensive marketing plan, overseeing acquisition channels, brand management, and lifecycle campaigns. Requires 8+ years of B2C marketing leadership experience, strong analytical skills, and a data-driven approach.

Key Highlights

Strategic leadership position focused on end-user growth, engagement, and retention.

Oversees all acquisition channels, brand management, lifecycle campaigns, and co-marketing partnerships.

Fully remote role within the U.S. with a competitive salary and comprehensive benefits.

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Key Responsibilities

Develop and implement a holistic B2C marketing strategy aligned with company objectives, focusing on acquisition, engagement, retention, and revenue growth.

Lead, mentor, and grow a high-performing marketing team, fostering collaboration, innovation, and a results-driven culture.

Oversee all end-user acquisition channels, including email, SMS, in-app notifications, paid media, affiliates, partnerships, and co-marketing campaigns.

Act as a brand steward, ensuring consistency across all marketing communications and maintaining the company’s voice, values, and visual identity.

Develop and manage customer lifecycle initiatives, loyalty programs, and re-engagement campaigns to maximize end-user lifetime value.

Own and manage the marketing budget, allocating resources to optimize ROI and meet key performance indicators.

Analyze marketing performance metrics, generate actionable insights, and adjust campaigns to achieve optimal outcomes.

Collaborate cross-functionally with Product, Data, Professional Services, and Support teams to ensure seamless end-user experiences.

Stay informed on industry trends, consumer behavior, and competitor activity to identify opportunities and maintain competitive advantage.

Benefits & Perks

Competitive salary range of $150,000–$165,000 USD

Market-leading medical, dental, and vision insurance coverage

Stock options and equity opportunities

Free premium-tier financial wellness subscription

Monthly home-office stipend

Flexible time off policies

401k plan with employer contributions

12 weeks paid parental leave

11 paid company holidays

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Nice to Have

Experience in the payments or fintech industry

Experience with B2B2C business models

Experience with marketing automation platforms such as Braze

Job Description

This role is a strategic leadership position focused on driving end-user growth, engagement, and retention through innovative B2C marketing initiatives. As Director of B2C Marketing, you will develop and execute a comprehensive marketing strategy while leading a high-performing team in a fast-paced, data-driven environment. You will oversee all acquisition channels, brand management, lifecycle campaigns, and co-marketing partnerships, ensuring a seamless experience for customers. This position offers the opportunity to influence company-wide growth, optimize marketing ROI, and shape the voice and presence of the brand. Collaboration with cross-functional teams including Product, Data, and Customer Success will be critical to delivering measurable impact. The role is fully remote within the U.S., empowering you to drive results while working flexibly.

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