Lifecycle & Retention Marketing Manager

Jobgether • United States

Remote

This Job is No Longer Active This position is no longer accepting applications

AI Summary

Drive customer engagement, maximize lifetime value, and strengthen brand loyalty through data-driven strategies. Lead the development and execution of personalized B2C marketing campaigns across email, SMS, and web layers. Collaborate with e-commerce, creative, and product merchandising teams to optimize campaigns and automation workflows.

Key Highlights

Lead lifecycle strategy to drive engagement, retention, and lifetime value

Develop and execute personalized B2C marketing campaigns

Collaborate with cross-functional teams to optimize campaigns and automation workflows

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Key Responsibilities

Develop and execute a comprehensive lifecycle strategy to drive engagement, retention, and lifetime value

Audit and manage active campaigns and automation workflows to ensure seamless execution and continuous optimization

Lead production of email and SMS campaigns, including segmentation, copywriting, design coordination, and complex automation

Technical Skills Required

CRM/campaign management tools (Maestro or equivalent CDP/ESP platforms) Email and SMS marketing Data analysis and interpretation

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Benefits & Perks

Competitive salary range: $100,000-$120,000 USD

Fully remote position within the United States

Health, dental, and vision coverage

Job Description

The Lifecycle & Retention Marketing Manager will lead the development and execution of highly personalized B2C marketing campaigns across email, SMS, and web layers. This role is central to driving customer engagement, maximizing lifetime value, and strengthening brand loyalty through data-driven strategies. You will own the end-to-end retention marketing roadmap, collaborating closely with e-commerce, creative, and product merchandising teams to optimize campaigns and automation workflows. The position requires a balance of strategic vision, technical proficiency, and analytical insight to deliver measurable growth. Ideal candidates are proactive, detail-oriented, and passionate about connecting with customers through innovative and highly targeted marketing initiatives. This is a fully remote opportunity within the U.S., offering the chance to influence both business outcomes and community engagement.

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