J

Director, Omnichannel and Digital Marketing

Jobgether • United States
Remote
This Job is No Longer Active This position is no longer accepting applications

Lead omnichannel and digital marketing strategy for healthcare professionals and patients. Develop and execute integrated omnichannel strategy, aligning with brand and launch goals. Drive impactful business results in a fast-paced, highly regulated environment.

Key Highlights
Lead omnichannel and digital marketing strategy
Develop and execute integrated omnichannel strategy
Drive impactful business results
Key Responsibilities
Develop and execute the overall digital and omnichannel strategy
Evaluate, implement, and manage key digital platforms
Lead owned, earned, and paid digital channels
Map and orchestrate end-to-end customer journeys
Establish KPIs, dashboards, and measurement frameworks
Technical Skills Required
CRM Marketing automation Analytics CMS Digital asset management systems Veeva CRM Salesforce Marketing Cloud Adobe Experience Cloud
Benefits & Perks
Competitive salary range: $200,000–$220,000
Comprehensive medical, dental, and vision coverage
Flexible time off policies
401(k) retirement plan with company participation
Participation in incentive plans contingent on personal and company performance
Opportunities to work fully remotely
Nice to Have
Experience with AI-powered personalization
Predictive analytics
Generative AI applications
Consent management platforms
Patient/HCP engagement programs

Job Description

This role is ideal for a strategic and hands-on digital marketing leader who thrives in building capabilities from the ground up. You will design and execute an integrated omnichannel strategy for healthcare professionals and patients, overseeing digital platforms, content, media, and analytics. The position requires leading cross-functional initiatives, aligning digital channels with commercial launch objectives, and ensuring measurable outcomes across campaigns. You will be responsible for orchestrating seamless customer journeys, leveraging data and insights to optimize engagement, and fostering innovation in a fast-paced, highly regulated environment. This is an opportunity to shape the digital ecosystem for a first-of-its-kind product launch while driving impactful business results. Strong leadership, technical acumen, and a deep understanding of omnichannel execution are key to success in this role.
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