Website Marketing Manager

The Role:

We’re looking for a Website Marketing Manager to own Wpromote’s digital front door. As an individual contributor, you’ll boost traffic, optimize user journeys, manage content, and improve key performance metrics like bounce and conversion rates. This role is hands-on but highly collaborative, working across the Agency Marketing team to align initiatives with bigger-picture goals. Reporting to the Senior Director of Demand Generation, you’ll make a direct impact on how our brand shows up online and drives growth.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!
  
  
  
  

The anticipated annual salary for this role will range from $68,000-$80,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees.

• This position may be performed remotely in most states within the US, with some exclusions
• While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
• This position is not eligible for immigration sponsorship
  
  
  
  

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

You Will Be

• Managing the Wpromote website to ensure it is optimized for user experience, SEO, and conversions
• Regularly update content and contribute to strategies that drive traffic and engagement
• Supporting analysis and improvements to the user journey from entry points to conversion, aiming to enhance engagement and conversion outcomes
• Tracking website traffic, user behavior, and KPIs, using insights to recommend and implement improvements
• Executing on the website content strategy in partnership with content creators and the creative team
• Assisting in the implementation and testing of CRO tactics (A/B testing, personalization, landing page optimization)
• Collaborating with the Demand Generation team to review the performance of agency-led initiatives and contribute recommendations for improvement
• Build landing pages that support overall agency marketing initiatives
• Partnering with internal stakeholders across Brand, Creative, and Content to ensure digital marketing efforts are cohesive and aligned with the broader marketing strategy
• Preparing regular performance updates on site traffic, conversion rates, and overall insights for leadership, highlighting successes, opportunities, and next steps
  
  
  
  

You Must Have

• 3–5 years of experience in digital marketing with a focus on website management, traffic growth, or conversion optimization
• Experience working in a CMS environment (WordPress, HubSpot, Webflow, or similar)
• Familiarity with website analytics tools (e.g., Google Analytics), SEO tools, A/B testing, and CRO tactics
• Basic understanding of tag management (Google Tag Manager) and site performance tracking setups
• Demonstrated ability to manage and optimize websites to support growth goals
• Strong communication skills with the ability to work cross-functionally
• Solid project management skills and attention to detailAn analytical mindset with the ability to turn data into actionable recommendations.
  
  
  
  

Nice To Have

• Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field
• Experience with analytics and attribution platforms like Hockeystack
• Experience with website personalization tools (Optimizely, Dynamic Yield, etc.)
  
  
  
  

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.