Marketing Manager in CANADA

About Fernie Brewing Company:

Fernie Brewing Company is a fast-growing and dynamic craft brewery situated in the popular mountain town of Fernie, B.C. We are passionate about brewing exceptional beers and the people who make it all happen.

At FBC we’re dedicated to consistency and quality in all aspects of our business, and we are looking for results-oriented individuals who are stoked about the outdoors and our brand. We believe in quality, community, collaboration and mountain culture in a fun, inclusive work environment.

What you'll be doing:

As our Marketing Manager, you will oversee FBC’s Marketing Department, leading all marketing projects, branding, and design work here at our main office in Fernie, BC.

This position requires an expert communicator with sound knowledge of website maintenance, search engine optimization, and running social media campaigns. The successful candidate will be an experienced leader who is enthusiastic to provide mentorship and hands-on support to their team. We are looking for someone with a post-secondary education in a related field and at least five years of marketing experience.

Main responsibilities will include, but are not limited to:

• Leading all marketing projects and campaigns from inception to execution
• Direct supervision, training, and mentorship of the Marketing team
• Leading all branding and packaging work from artwork through to final printing
• Managing in-house and external design development, concept, and implementation
• Representing Fernie Brewing Co. with external partners and key accounts
• Overseeing public relations including liaising with press and approving newsletters, press releases, and blogs
• Ensuring internal and external brand consistency for both existing and new products
• Providing marketing support to the Tasting Room as required including signage and merchandise design
• Assisting with social media including content creation, proofreading, and editing as needed
• Participating in product planning and launches with other managers
• Overseeing website maintenance and enhancements
• Registering trademarks and logos
• Managing provincial liquor board listings
• Assisting with coordination and planning of FBC’s bi-annual Sales conferences
• Other duties as assigned that align with the role of Marketing Manager

Requirements:

• Diploma or Degree in Marketing, Communications, Business, Design or related discipline
• 5+ years of professional experience in a marketing role
• 3+ years leadership experience with direct reports
• Experience in marketing/design in the craft beer, alcoholic beverage, or consumer packaged goods sector considered a strong asset
• Experience running marketing and promotional campaigns and projects
• Hands-on graphic design experience considered a strong asset
• Excellent written and verbal communication skills with an emphasis on proofreading, grammar, and content creation
• Proficient in Microsoft Office programs and Adobe Creative Suite
• Self-motivated, proactive, and able to work with minimal supervision
• Experience editing and creating content in WordPress and across social media channels is a must
• Solid knowledge of SEO and targeted marketing required
• Strong time management and attention to detail
• Must have an interest in the craft beer industry

This is a full-time, permanent management role and is approximately 40 hours per week Monday-Friday during business hours. This is an in-person position located at our main office in Fernie, BC. We offer a competitive compensation package, including dental, medical and lifestyle benefits, as well as great perks such as a merchandise allowance and a relocation allowance if needed.

At FBC our teams work collaboratively and respect each person’s unique perspective and contribution. We are committed to inclusive and barrier-free recruitment & selection processes and we welcome applications from qualified individuals from all backgrounds.

Please apply with resume and cover letter. We invite you to save your profile and join FBC's Talent Community to receive notifications when new positions are posted. 

Thank you for your interest in joining our team, please note only those candidates selected for further consideration will be contacted.