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Regional Sales and Marketing Manager - Hospitality

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AI Summary

Lead sales and marketing initiatives for Northern Canada's leading hotel company, focusing on increasing occupancy and revenue across diverse markets. Responsibilities include business development, relationship management, and driving commercial performance for premier hotels. Requires proven sales, marketing, and business development experience in the hotel/resort industry, with strong communication and negotiation skills.

Key Highlights
Drive sales and marketing leadership for two premier hotels and a new pre-opening hotel.
Expand market presence across Corporate, Government, Tourism, Indigenous, Transportation, Mining, and Adventure Tourism.
Focus on increasing occupancy, ADR, RevPAR, and overall hotel revenue growth.
Key Responsibilities
Develop and execute annual sales and business strategies.
Build and maintain strong relationships with key decision-makers and industry partners.
Conduct sales calls, presentations, networking events, site visits and trade show participation.
Negotiate corporate agreements, room blocks, group contracts, and event arrangements.
Maintain an active sales pipeline and drive new revenue opportunities.
Drive occupancy, ADR, RevPAR, and overall hotel revenue growth.
Develop, respond to, and secure business through corporate, government, and RFPs.
Collaborate and work closely with hotel General Managers and other hotel team members.
Support conference, meeting, and event revenue development.
Oversee and monitor market trends and competitor activity.
Identify new markets and business opportunities aligning with organizational goals.
Maintain a visible and engaged presence in the marketplace.
Improve and upgrade sales SOPs, policies, procedures and protocols.
Lead and coach the sales team.
Develop and create events, promotions and special programs.
Contribute to the success of the hotels annual strategic plan by delivering on sales goals and targets.
Technical Skills Required
Sales Marketing Business Development
Benefits & Perks
Bonus
Benefits plan
Relocation package
Nice to Have
Multi-property and pre-opening hotel sales experience
Experience with Opera PMS, Oracle, Delphi, CRM platforms, or similar systems

Job Description


Position: Regional Sales and Marketing Manager


About the Job:


You will be working for Northern Canada's leading hotel company. As Regional Sales and Marketing Manager you will be a member of a dynamic management team providing sales and marketing leadership for two premier hotels located in Yellowknife, NWT and Iqaluit, Nunavut and the pre-opening of a new exciting hotel called Hotel Iqaluit. You will be based at head office in Edmonton, Alberta reporting to the Vice-President of Hotels. The role will lead all sales and marketing initiatives and business development for the hotel division. A strong focus on increasing occupancy and revenue by expanding the market presence of the hotels across Corporate, Government, Tourism, Indigenous, Transportation, Mining, and the growing Adventure Tourism markets. You will be responsible for generating new business and driving commercial performance and long-term growth of the hotels.


It's an exciting opportunity to join a company that prides itself on having an inclusive and supportive corporate culture and to use your sales and marketing expertise and entrepreneurial spirit to make a difference.


Key Responsibilities:


  • Develop and execute annual sales and business strategies.
  • Build and maintain strong relationships with key decision-makers and industry partners.
  • Conduct sales calls, presentations, networking events, site visits and trade show participation.
  • Negotiate corporate agreements, room blocks, group contracts, and event arrangements.
  • Maintain an active sales pipeline and drive new revenue opportunities.
  • Proven success driving occupancy, ADR, RevPAR, and overall hotel revenue growth.
  • Experience developing responding to, and securing business through corporate, government, and RFPs.
  • Collaborate and work closely with hotel General Managers and other hotel team members.
  • Support conference, meeting, and event revenue development.
  • Oversee and monitor market trends and competitor activity.
  • Identify new markets and business opportunities aligning with organizational goals.
  • Maintain a visible and engaged presence in the marketplace.
  • Improve and upgrade sales SOPs, policies, procedures and protocols.
  • Lead and coach the sales team.
  • Develop and create events, promotions and special programs.
  • Contribute to the success of the hotels annual strategic plan by delivering on sales goals and targets.


Qualifications and Experience:


  • You will have proven sales and marketing and business development experience in the hotel and resort industry.
  • Hospitality Industry experience is required.
  • Multi-property and pre-opening hotel sales experience a strong asset.
  • Excellent verbal and written communication skills.
  • Strong organizational and presentation skills.
  • Team player and ability to work in a fast-paced environment.
  • Experience with Opera PMS, Oracle, Delphi, CRM platforms, or similar systems would be an asset.
  • Strong networking, negotiation and relationship building skills.
  • Degree or Diploma in Tourism Management, Marketing or related field.
  • Experience managing corporate accounts, group business, conferences and events.
  • Flexible schedule to include evenings, weekends and holidays.
  • Able to travel regularly to Yellowknife and Nunavut, industry conferences and trade shows.
  • Must be legally eligible and authorized to work in Canada.


Compensation:


An attractive compensation package including bonus and benefits plan and relocation package is available for the right qualified candidate.


If interested apply to:

Sean Hunter

Founder & President

Hunter International Executive Search Inc. 2 Bloor Street, Suite 700, Toronto, Ontario, M4W 3E2

phone: 416 998-7326

toll free: 800 873-7172

email: [email protected]


We would like to thank all applicants for their interest. Only shortlisted candidates meeting our client's requirements will be contacted.

Industry

  • Hospitality

Employment Type

  • Full-time

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