S

Google Ads Strategist

Sweat Pants Agency • Türkiye
Full Remote
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AI Summary

Own a set of DTC Google Ads accounts end-to-end including search, Shopping, PMax, Demand Gen, YouTube, feeds, tracking, and landing pages as the direct client point of contact. Audit, strategize, and optimize paid media campaigns with budgets from $5k/mo to six figures, presenting results and defending decisions to clients. Build landing pages and automation using AI tools like Claude Code; operate fully remote for US Eastern business hours.

Key Highlights
End-to-end ownership of DTC Google Ads accounts with budgets from $5k/mo to six figures
Direct client facing role with full accountability for results, attribution, and optimization decisions
AI-native builder expected to ship landing pages and automation using Claude Code and similar tools
Key Responsibilities
Own a set of DTC accounts as the strategist, the buyer, and the client's direct point of contact
Own the client relationship and present results, plans, and reasoning directly
Audit every account before touching it: campaign structure, keywords, negatives, bidding, impression share, feed health, landing pages, audiences, and conversion tracking
Run brand and non-brand campaigns as different businesses with separate reporting
Optimize PMax by separating branded and non-branded volume for accurate targeting
Audit and control Google's automation including auto applied recommendations, assets, and sitelinks
Own the Merchant Center feed: hygiene, product titles, disapprovals, and promotions
Own conversion tracking across GA4, GTM, Shopify, enhanced conversions, and offline imports
Diagnose and fix bottlenecks across creative, offer, AOV, landing page, checkout, and tracking
Build landing pages, scripts, and reporting using AI tools to remove constraints

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Technical Skills Required
Google Ads GA4/GTM Merchant Center
Benefits & Perks
Real influence over how Google is run across the agency
Trust and autonomy from day one
Fast feedback and strong team retention
Growth into senior strategy for high performers

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Nice to Have
Bing ads experience
Built or operated your own Shopify store
Experience running Meta ads at significant spend

Job Description

Everyone can run a search campaign. Almost nobody can tell you whether it worked.

That is the whole job.
Google will happily show you a 6x ROAS built almost entirely out of people who already knew your client's name. It will auto apply assets you did not ask for. It will report a number that makes a client feel great and tells you nothing about whether you grew the business.
So we do not hire people to manage Google Ads. We hire marketers who can tell the difference between demand they created and demand they harvested, and who can prove it to a client's face.

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Job Overview
Posted Nov 14, 2026
Employment Full-time
Experience Not Applicable
Location Türkiye
Category Marketing
Company Sweat Pants Agency
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