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Performance Marketing Strategist (Google Ads)

Sweat Pants Agency • United States
Full Remote
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AI Summary

Manage Google Ads accounts end-to-end for DTC and eCommerce brands, focusing on incremental growth and client communication. Own the entire funnel, from feed and landing pages to conversion tracking and client reporting. Requires hands-on Google Ads experience with significant spend, AI proficiency, and strong client-facing communication skills.

Key Highlights
Own Google Ads accounts end-to-end for DTC and eCommerce brands.
Manage the entire funnel, including feed, landing pages, and conversion tracking.
Build and ship landing pages using AI tools.
Communicate effectively with clients, presenting results and defending strategies.
Focus on incremental growth and data-driven optimization over blended metrics.
Work remotely with the requirement to take client calls during US Eastern business hours.
Key Responsibilities
Manage Google Ads accounts end-to-end.
Act as the direct client point of contact.
Audit and optimize campaign structure, bidding, and targeting.
Manage product feeds and Merchant Center.
Own conversion tracking and data reconciliation.
Diagnose and fix bottlenecks across the funnel.
Build landing pages, scripts, and reporting.
Develop and defend attribution strategies.
Optimize for incremental CPA and ROAS.

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Technical Skills Required
Google Ads GA4 GTM
Benefits & Perks
Real influence over agency operations
Work on real brands with real budgets
Aggressive testing and quick learning
Build scalable frameworks
Trust and autonomy from day one
Fast feedback and high retention
Growth into senior strategy
Increased responsibility for high performers

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Nice to Have
Bing
Built or operated own Shopify store
Run Meta at spend

Job Description

Everyone can run a search campaign. Almost nobody can tell you whether it worked.

That is the whole job.

Google will happily show you a 6x ROAS built almost entirely out of people who already knew your client's name. It will auto apply assets you did not ask for. It will report a number that makes a client feel great and tells you nothing about whether you grew the business.

So we do not hire people to manage Google Ads. We hire marketers who can tell the difference between demand they created and demand they harvested, and who can prove it to a client's face.

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Job Overview
Posted Nov 14, 2026
Employment Full-time
Experience Mid-Senior level
Location United States
Category Marketing
Company Sweat Pants Agency
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