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Senior Product Marketing Manager (B2B SaaS, Construction Sector)

Full Remote
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Build and lead product marketing for a B2B SaaS company in construction, shaping customer discovery, messaging, and adoption strategies. Develop positioning, go-to-market plans, and enablement materials while collaborating with cross-functional teams. Requires 5-8 years of B2B SaaS product marketing experience, including function-building and multi-region management.

Key Highlights
Build product marketing function from scratch for a B2B SaaS construction company
Lead positioning, messaging, and go-to-market strategies across four markets
Design AI-enabled workflows for competitive monitoring and enablement
Key Responsibilities
Develop positioning and messaging for customer segments and markets
Lead go-to-market strategy and execution for product launches across four markets
Own sales enablement including battlecards, competitive guidance, and demo scripts
Design AI-enabled workflows for competitive monitoring and enablement
Collaborate with Product, Sales, Customer Success, and Marketing leaders
Technical Skills Required
Product Marketing B2B SaaS Marketing CRM Platforms
Nice to Have
Experience with construction platforms like Procore or Autodesk Construction Cloud
Background in property technology or conservative, process-heavy industries
Familiarity with AI/ML tools and marketing automation

Job Description

About the Role

A B2B SaaS company serving the construction sector is seeking a Senior Product Marketing Manager to build its product marketing function. You will shape how customers across multiple markets discover, evaluate, and adopt the company's products.

What You'll Do

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