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Lead Data Analyst
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AI Summary
Owns retail client reporting and halo measurement for TikTok Shop/social commerce. Builds dashboards, analyzes performance data, and designs incrementality tests. Requires marketing/retail analytics experience, SQL, and dashboard tools like Looker Studio.
Key Highlights
Owns retail client reporting and halo measurement for TikTok Shop/social commerce
Builds dashboards and analyzes performance data to measure sales lift across retail, Amazon, and DTC
Responsible for incrementality testing (geo holdouts, matched markets, pre/post analysis) and client-facing data communication
Key Responsibilities
Build and maintain retail client dashboards for TikTok Shop GMV, affiliate performance, and halo metrics
Design and execute incrementality tests (geo holdouts, matched markets, pre/post analysis)
Reconcile TikTok Shop data with third-party tools and standardize metric definitions
Present findings to internal/external stakeholders and automate reporting workflows
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Technical Skills Required
Benefits & Perks
Base salary: $75K–$85K annually
Comprehensive health, dental, and vision coverage
Flexible PTO
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Nice to Have
TikTok Shop experience (brand/agency/platform)
Retail media experience (Walmart Connect, Roundel, Amazon Ads)
Marketing mix modeling (MMM) experience
Job Description
About third
Third is a modern-commerce growth company helping brands turn new and emerging platforms into real sales channels.
The Role
The Data & Insights Analyst owns retail client reporting and halo measurement at Third.
You will build and shape client and internal dashboards and reports, and you will analyze raw performance data to understand how TikTok Shop and social activity lift sales at retail, on Amazon, and on brand sites.
You will sit between our Strategy and Client Success teams. Client Success Managers will rely on you for the numbers. Strategy will rely on you for the read on what the numbers mean. You will present findings internally and externally as needed.
What You’ll Do
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