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Senior Growth Product Marketing Manager

join • Spain
Relocation
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AI Summary

JOIN seeks a Senior Growth Product Marketing Manager to own its self-serve, product-led growth journey across Europe. The role covers positioning, feature launches, lifecycle automation, experimentation, and PLG metric ownership. Requires 6+ years in B2B SaaS product/growth/lifecycle marketing with hands-on data, Customer.io/Braze/Amplitude experience.

Key Highlights
Own product-led growth motion from first website visit to upgrade, across DACH, France and Spain
Plan feature launches, drive adoption, and run lifecycle automation in Customer.io
6+ years in B2B SaaS product/growth/lifecycle marketing with hands-on data and experimentation
Hybrid model with quarterly gatherings in Berlin; 104 days remote per year post-probation
Key Responsibilities
Own positioning and messaging for JOIN's self-serve plans across DACH, France and Spain
Plan and run feature launches end to end, from internal briefing to in-app announcements, emails and help content
Drive feature adoption with in-app guides, onboarding flows and targeted messaging
Own all lifecycle flows in Customer.io including trial activation, conversion, upgrade, retention and win-back
Run a high-tempo experimentation program across website, sign-up, onboarding and pricing pages
Build AI-powered systems for behaviour-based segmentation, personalised journeys, research synthesis and experiment analysis
Define and own PLG metrics (activation, feature adoption, trial-to-paid conversion, expansion) with the BI team
Execute the go-to-market strategy for core product-led growth initiatives
Collaborate with product, design, and data teams to analyze user behavior and optimize the self-serve funnel

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Technical Skills Required
Product Marketing B2B SaaS Growth & Lifecycle Marketing
Benefits & Perks
Apple M3 Pro MacBook Pro
Team events including brunches, sports activities, and quarterly gatherings in Berlin
104 days per year remote (post-probation)
Competitive salary tailored to experience level
Relocation support with assistance with paperwork, travel, and one month of furnished accommodation

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Nice to Have
German, French or Spanish language skills
Experience working at or closely with a well-known PLG company
Ability to write SQL queries and build dashboards independently

Job Description

Revolutionizing recruitment through growth and product marketing

Why this role matters

JOIN helps thousands of businesses find the right people, faster and with less friction. Around 30,000 companies across Europe use JOIN, and most of them sign up, try the product and buy without ever talking to sales.

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Job Overview
Posted Nov 09, 2026
Employment Full-time
Experience Director
Location Spain
Category Marketing
Company join
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