Air Apps
United States
Content Marketing Manager
- Ahrefs
- AI
- Hubspot
- Keyword Research
AI Summary
Manager, Lifecycle Marketing at Full Glass Wine, a venture-backed DTC wine brand acquisition firm. Plan, build, and launch multi-channel email, SMS, and direct mail campaigns across four Klaviyo accounts, mapping customer journeys and analyzing performance. Requires 3-5 years of lifecycle marketing/CRM experience in DTC, Klaviyo expertise, strong analytics, and a bachelor's degree.
Key Highlights
Remote-first role reporting to Director, Lifecycle Marketing
Own multi-channel campaigns across four Klaviyo accounts
Map customer journeys and build automated workflows
Analyze campaign performance and generate insights
3-5 years DTC lifecycle marketing/CRM experience required
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Key Responsibilities
Plan, build, and launch multi-channel campaigns (email, SMS and direct mail) across four separate Klaviyo accounts
Own segmentation strategy and campaign production processes that scale across the portfolio
Collaborate with the creative team to develop compelling content and messaging
Identify and implement strategies to reward and incentivize loyal customers
Map out customer journeys and identify opportunities to enhance the customer experience
Build automated workflows and triggers based on customer actions and milestones
Continuously test and optimize flow logic, timing, and offers
Monitor and analyze campaign performance, customer behavior, and key metrics
Generate regular reports and insights to inform strategic decision-making
Work closely with marketing, creative, and customer support teams
Collaborate with data analysts to leverage customer insights
Stay up-to-date with industry trends and best practices
Continuously test and optimize marketing strategies to improve engagement and ROI
Technical Skills Required
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Nice to Have
Experience in the wine, beverage, or consumer goods industry
Job Description
Location
Remote First
Reports To
Director, Lifecycle Marketing
Overview
Full Glass Wine (FGW) is a venture-backed brand acquisition and management firm focused on rapidly acquiring direct-to-consumer (“DTC”) wine companies to build a multi-brand wine marketplace. We are revolutionizing the DTC wine industry with a focus on leveraging strategic investments to drive growth and operational efficiency, ensuring each brand reaches its full potential while maintaining its unique identity.
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