Z

Senior Marketing Data Analyst

Zip Co • United States
Remote
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Leads marketing analytics, dashboarding, and reporting to translate complex data into actionable business insights. Requires 5+ years in data analytics, deep SQL expertise, and experience with dbt, Tableau, and customer/product analytics platforms. Focuses on attribution, incrementality, and AI-enabled analytical tools.

Key Highlights
Own marketing analytics, attribution, and incrementality modeling
Build AI-enabled analytical agents and workflows
Partner with senior leaders to influence strategic decisions
Key Responsibilities
Lead marketing analytics, dashboarding, and reporting across the organization
Apply marketing measurement concepts like attribution and incrementality
Build AI-enabled analytical agents and workflows
Partner with senior leaders to define metrics and improve decision-making
Monitor data quality and improve reliability of marketing data
Technical Skills Required
SQL dbt Tableau
Benefits & Perks
Remote-first opportunity with option to work in-person in Manhattan
Diverse and inclusive workplace
Empowerment to drive impact and make decisions quickly
Nice to Have
Experience with customer/product analytics platforms like Amplitude
Mentoring and elevating analytical rigor across teams
Exploring new analytical methods and AI capabilities

Job Description

Deep expertise in marketing analytics, SQL, building SNF agents, dashboarding, and translating complex data into clear business recommendations.

A rigorous, curious approach to measurement, with the ability to move from business question to analysis, insight, and action.

Remote-first opportunity for US-based employees with the option to work in-person out of our Manhattan office.

As a Senior Marketing Data Analyst, you’ll sit at the center of Zip’s marketing measurement practice, turning complex marketing data into performance insights that shape decisions.

You’ll go beyond reporting what happened to uncover why it happened, what it means, and what teams should do next.

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