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Marketing Director, Natural Gas Projects & Energy Services

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Lead marketing strategy, brand development and customer acquisition for a natural gas projects and energy services business. Define positioning, run B2B campaigns, generate qualified opportunities and support commercial growth. Requires senior B2B marketing experience in energy or industrial sectors, plus digital, account-based marketing and CRM/analytics skills.

Key Highlights
Lead marketing strategy, brand development and customer acquisition for natural gas projects and energy services.
Plan and deliver targeted B2B campaigns and account-based marketing programmes.
Create sales enablement materials and lead digital marketing across relevant channels.
Manage marketing budgets, agencies and performance reporting.
Senior B2B marketing experience in energy, industrial technology or infrastructure is essential.
Key Responsibilities
Define marketing strategy, market positioning and annual marketing priorities.
Conduct market research and customer analysis to identify promising sectors and opportunities.
Develop value propositions and build brand identity and messaging.
Plan and deliver targeted B2B campaigns and account-based marketing programmes.
Establish lead generation and qualification processes with the commercial team.
Create sales enablement materials and lead digital marketing activities.
Plan industry conference, exhibition and partner event participation.
Build marketing relationships with suppliers, partners and industry organisations.
Manage marketing budgets, agencies and internal resources.
Establish reporting and feedback processes connecting campaign performance with commercial outcomes.
Technical Skills Required
Digital marketing Account-based marketing CRM systems
Benefits & Perks
Relocation or housing assistance
Company vehicle or vehicle allowance
Business travel support
Nice to Have
Experience marketing one or more planned service areas: industrial heating, agricultural renewable natural gas, enterprise gas procurement or mobile CNG/LNG supply.

Job Description

Marketing Director — Natural Gas Projects & Energy Services

📍 Liège, Walloon Region, Belgium

🤝 Shape our market presence, build customer demand and support the growth of a commercially sound energy business.

We’re looking for a Marketing Director to lead the marketing strategy, brand development and customer acquisition programmes for a natural gas projects and energy services business.

Our project plan focuses on four areas: industrial heating upgrades and energy service agreements; agricultural renewable natural gas development; enterprise gas procurement and energy management; and mobile CNG/LNG supply and equipment rental.

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