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Email Marketing Specialist

talenthop • United States
Full Remote
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Manage the full email campaign lifecycle to support lead generation, customer engagement, and business objectives. Execute, optimize, test, and report on targeted email campaigns while collaborating with cross-functional teams. Requires at least 3 years of email marketing experience, HTML knowledge, and strong analytical and organizational skills.

Key Highlights
Fully remote email marketing role
Manages full email campaign lifecycle
Requires 3+ years of email marketing platform experience
Uses HTML, segmentation, testing, and reporting
Salary range $70,000-$90,000 plus annual bonus
Key Responsibilities
Manage daily execution of email marketing campaigns, including setup, audience segmentation, quality assurance, testing, scheduling, deployment, and reporting
Develop and optimize responsive email templates with basic HTML
Analyze campaign data and A/B test results to recommend improvements
Maintain and refine audience segmentation for targeted communications
Organize and oversee the email marketing calendar and asset version control
Collaborate with Design, Copywriting, Data, and other teams to implement campaigns
Support various marketing initiatives, including benefits communications and welcome series
Troubleshoot email rendering, data, personalization, and deployment issues
Handle ad hoc email requests and additional marketing projects
Utilize AI and automation tools to enhance campaign execution and reporting
Technical Skills Required
Salesforce Marketing Cloud HTML Email Marketing
Benefits & Perks
Medical coverage starting on day one
Company-matched 401(k)
Annual bonus
Nice to Have
Preferred experience with Salesforce Marketing Cloud tools like Email Studio, Journey Builder, Content Builder, and AMPscript

Job Description

About Our Client

The organization operates within the consumer direct marketing industry, focusing on lead generation and customer engagement challenges. It addresses these challenges by executing and optimizing targeted email marketing campaigns using advanced marketing automation tools, including Salesforce Marketing Cloud and AI technologies, to improve campaign effectiveness and operational efficiency.

About the Opportunity

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