D

Senior Product Manager

Doctolib • France
Relocation
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Own and scale Doctolib's acquisition engine into a measurable, lower-cost growth driver across France, Germany, and Italy. Lead the end-to-end product-led and marketing-led growth funnel, from freemium offer design to subscription and in-product upsell. Requires B2B SaaS PLG experience with owned ARR/CAC metrics, data-driven experimentation, and cross-functional leadership.

Key Highlights
Scale Doctolib's acquisition engine across France, Germany, and Italy
Own freemium, subscription, and in-product upsell funnels
Lead marketing-led growth and cross-team delivery
Data-driven decisions with experiments
Fluent in English
Key Responsibilities
Own Doctolib freemium offer: define what is free, metered, or demo-only, and design the conversion paths that move practitioners to a paid plan
Own and improve the subscription funnel for new business and upsell, across web and in-product surfaces, including checkout and sign-up unification
Design and improve every in-product flow that moves an existing customer to a higher-value plan
Define acquisition-side packaging: offer catalogue, eligibility rules, and contract signature flows across France, Germany and Italy
Lead marketing-led growth initiatives, including lead generation, B2B website conversion, and lifecycle marketing, connecting them to the core product funnel
Set the direction for cross-team delivery (along with the PMMs and other counterparts), deciding offer by offer and country by country when conversion is the right path, and when to route a user to sales as a warm, product-qualified lead
Benefits & Perks
Free comprehensive health insurance (basic package) for you and your children
25 days of paid vacation per year, plus up to 14 days of RTT
Free mental health and coaching services through our partner Moka.care
Work from abroad for up to 10 days per year thanks to our flexibility days policy
Lunch vouchers (Swile card) worth €8.50 per working day, with €4.50 covered by Doctolib
A subsidy from the work council to refund part of the membership to a sport club or a creative class
50% reimbursement of your public transport subscription
ParentCare Program: full salary coverage (100%) during your first month of birth leave and 75% during the second, covered by Doctolib
Enrollment in Doctolib's long-term employee value sharing plan called DoctoGrowth
For caregivers and workers with disabilities, a package including an adaptation of the remote policy, extra days off for medical reasons, and psychological support
Relocation support in case of international mobility
Access to the best AI tools for coding, development and dedicated training
Nice to Have
Have owned both product-led and marketing-led growth, connecting lifecycle, attribution or lead scoring to the product funnel
Have worked across multiple countries with different pricing or packaging constraints
Have experience in a regulated or healthcare context

Job Description

Set a new pulse for healthcare!

We are looking for a Senior Product Manager to join the Product team at Doctolib.

Your mission: scale Doctolib's acquisition engine into a measurable, lower-cost growth driver across France, Germany and Italy. You will own the end-to-end product-led and marketing-led growth funnel, from freemium offer design to subscription and in-product upsell, contributing directly to growing ARR while bringing the cost to acquire new practitioners down.

Building at Doctolib means shipping products that change how care teams and patients experience healthcare every day.

What you'll do

Your responsibilities include but are not limited to:

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