Creative Director, YouTube Educational Content (Remote)

Dragonfruit • Emea

Remote

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AI Summary

Lead high-performing educational long-form video production for global clients, shaping creative strategy, scripting, editing, and optimization to maximize engagement and growth on YouTube. Own client relationships, mentor cross-functional teams, and drive data-informed creative decisions in a fast-paced, remote-first startup environment. Requires a proven track record in translating complex ideas into compelling, high-performing video content.

Key Highlights

Own creative direction for 3-5 high-profile client accounts, producing 12-20 long-form videos monthly

Collaborate with clients to define channel strategy, concept ideation, scripting, and post-production optimization

Drive performance through analytics, A/B testing, and retention-focused editing—no production logistics ownership

Mentor and lead video editors, thumbnail designers, and scriptwriters to align with client goals

Fully remote with async-first workflow, requiring daily overlap with US Eastern Time for client responsiveness

Key Responsibilities

Define and execute creative strategy for client YouTube channels, including competitor research, brand positioning, and concept ideation

Develop scripts, review edits, and optimize titles/thumbnails for maximum engagement and retention

Analyze video performance data to diagnose issues (packaging, retention) and implement targeted improvements

Serve as the primary creative liaison for clients, articulating vision, coaching on best practices, and holding clients accountable

Lead and provide feedback to cross-functional teams (editors, designers, scriptwriters) to align creative output with client goals

Collaborate with the Executive Creative Director and cross-functional leads to refine processes and service offerings

Maintain high volume and pace of production (12-20 videos/month) while ensuring quality and impact

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Technical Skills Required

Educational and long-form video storytelling YouTube content strategy and optimization Client-facing creative leadership and relationship management

Benefits & Perks

100% remote work with flexible, async-first hours

20 days PTO + 12 national holidays (pre-scheduled)

Quarterly wellness reimbursement

Performance-based profit share model

Unlimited book purchase reimbursements

Paid volunteering day (1 per year)

Gifts and cash bonuses for work anniversaries/achievements

Work with global creators and brands (e.g., Ali Abdaal, WHOOP, Y Combinator)

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Nice to Have

Hands-on experience with YouTube packaging (titles, thumbnails), retention-focused editing, and analytics tools

Background in journalism, documentary, or research-driven storytelling

Experience scaling creative output across multiple accounts or formats

Job Description

Creative Director at Dragonfruit Media

Who we are

Five years ago, Dragonfruit set out to bring together some of the most talented visual storytellers, viral video strategists, and big-name clients, to change the way we create and consume on YouTube. The result has been bigger than we could have imagined, having generated over a billion organic views and hundreds of millions of subscribers for creators like Ali Abdaal, Mark Manson, Chris Williamson, Codie Sanchez and MrBeast, and organizations like Y Combinator, Center for Humane Technology, WHOOP, and ClickUp.

Dragonfruit's Mission

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