Performance Marketing Manager (Digital DTC - Health/Wellness/Beauty)

tried and true media • United State

Remote

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AI Summary

Lead a cross-functional team to optimize high-value client portfolios ($2M–$5M/month) across Meta, Google, and TikTok, driving scalable ROAS through data-driven funnel analysis, creative expansion, and performance optimization. Act as the primary client liaison while fostering internal collaboration to crush targets and maximize LTV. Requires 3+ years in performance marketing with a proven track record in problem-solving, hypothesis testing, and team leadership.

Key Highlights

Own end-to-end performance for $2M–$5M/month client portfolios with Meta, Google, and TikTok

Lead a team of 5+ (media buyer, creative producer, copywriters, video editors) to scale ROAS and client spend

Daily deep-dive funnel analysis to optimize CTR, CVR, AOV, LTV, and prevent campaign decline

Key Responsibilities

Analyze and optimize entire client funnels (ad view → click → conversion → LTV) to identify bottlenecks and test solutions

Serve as primary client contact, fostering transparent relationships and rapid issue resolution

Lead weekly creative/media team brainstorming sessions to expand ad concepts, audiences, and CRO tests

Drive daily campaign performance reviews, providing actionable insights to scale high-performing assets

Collaborate with internal teams to execute A/B tests, audience targeting refinements, and creative expansions

Monitor portfolio-wide KPIs (ROAS, spend, client satisfaction) and adjust strategies to meet targets

Mentor junior team members and participate in cross-cell knowledge-sharing initiatives

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Technical Skills Required

Performance Marketing (Meta, Google, TikTok) Funnel Optimization (CTR, CVR, AOV, LTV) Data-Driven Decision Making (Analytics, Hypothesis Testing)

Benefits & Perks

Competitive base salary + performance bonuses

100% remote with global team (Eastern US hours, West Coast flexibility)

Proprietary analytics platform, weekly 'best of' learning calls, mentorship

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Nice to Have

Experience with DTC health/wellness/beauty verticals

Familiarity with video ad optimization (VSLs, creative variations)

Advanced proficiency in Google Analytics 4 or similar proprietary tools

Job Description

Tried and True Media (TNT) is a fully remote digital direct response agency in the health/wellness/beauty space who has generated over $1.2B in sales for our clients. We’re searching for a creative, yet data-driven direct response marketer to drive performance for our top spending clients on Meta, Google, TikTok and other emerging platforms.

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