Senior Product Designer (B2C Customer Journey & Ecosystem Design)

tabby | تابي • Portugal

Remote Relocation

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AI Summary

Lead the design of the end-to-end B2C customer journey in the Tabby app, unifying fragmented products (Tabby Card, Tabby Cash, BNPL) into a cohesive ecosystem. Own onboarding, activation, retention, and subscription experiences while collaborating cross-functionally to enhance user engagement and business growth. Requires 5+ years in consumer product design with strong systems thinking and business alignment.

Key Highlights

Own the entire B2C customer journey in the Tabby app, ensuring consistency across Tabby Card, Tabby Cash, and BNPL products

Design end-to-end experiences from onboarding and activation to retention and subscription (Tabby+)

Collaborate with product, research, writing, and engineering teams to ship high-quality, user-centric solutions

Key Responsibilities

Design the B2C customer journey across Tabby’s products (Tabby Card, Tabby Cash, BNPL) to create a seamless, unified experience

Lead onboarding and activation flows that clearly communicate product value and drive first transactions

Shape retention strategies and communication to encourage repeat usage and subscription adoption (Tabby+)

Collaborate with product teams to align fragmented product experiences and eliminate seams in the customer journey

Work with UX researchers to validate assumptions and refine designs based on user feedback

Partner with UX writers to ensure clear, value-driven messaging for each product

Oversee engineering delivery and ensure high-quality production-ready designs

Optimize workflows using AI tools to enhance efficiency and design quality

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Technical Skills Required

Product Design (Consumer Products at Scale) User Experience (UX) Research & Validation Cross-Functional Collaboration (Product, Engineering, Content)

Benefits & Perks

Flexible working hours (coordinated with team)

Autonomy and responsibility from day one

Participation in employee stock option program

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Nice to Have

Experience in fintech, consumer finance, or subscription-based products

Lifecycle design expertise (onboarding, activation, retention)

Experience designing across multiple products that must feel cohesive

Familiarity with growth mechanics (first transaction, habit formation, return)

Contribution to or experience with a design system

Job Description

DesignFull TimeRemoteYakov ZapivakhinTabby creates financial freedom in the way people shop, earn and save by reshaping their relationship with money. Over 25 million users choose Tabby to stay in control of their spending and make the most out of their money.The company’s flagship offering allows shoppers to split their payments online and in-store with no interest or fees. Over 70,000 global brands and small businesses, including Amazon, Noon, IKEA, and SHEIN use Tabby to accelerate growth and gain loyal customers by offering easy and flexible payments online and in stores.

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