Senior PPC Specialist (Paid Search & Performance Marketing)

Pawfy • United Kingdom

Remote

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AI Summary

Lead end-to-end Google Ads campaigns (Search, Shopping, Performance Max) to scale revenue, optimize acquisition efficiency, and maximize profitability for a fast-growing DTC pet health brand. Own budget management, bidding strategies, creative testing, and cross-channel performance optimization while driving measurable growth in ROAS and CPA. Collaborate with cross-functional teams to refine customer acquisition strategies and enhance campaign performance.

Key Highlights

Own and scale high-budget Google Ads campaigns across Search, Shopping, Performance Max, and Demand Gen for a DTC pet health brand.

Focus on maximizing ROAS, reducing CPA, and improving conversion rates with hands-on optimization of bidding, keywords, and creative assets.

Work autonomously in a remote-first environment with direct access to founders and decision-makers, driving significant revenue growth.

Key Responsibilities

Own and optimize Google Ads campaigns across Search, Shopping, Performance Max, Demand Gen, and remarketing to drive profitable customer acquisition.

Manage significant daily advertising budgets, continuously improving ROAS, CPA, conversion rates, and campaign profitability.

Develop and execute advanced keyword, bidding, audience, and campaign structuring strategies to capture demand and unlock growth opportunities.

Optimize Google Merchant Center, product feeds, and Performance Max asset groups to maximize product visibility and sales performance.

Analyze performance data, search terms, attribution, and customer acquisition trends to identify inefficiencies and scale winning campaigns.

Lead ongoing testing of ad copy, creative assets, landing pages, bidding strategies, and campaign structures in collaboration with cross-functional teams.

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Technical Skills Required

Google Ads (Search, Shopping, Performance Max) Google Merchant Center & Product Feed Management Google Analytics 4 (GA4) & Conversion Tracking

Benefits & Perks

Competitive compensation package with performance-based incentives

Fully remote work with autonomy and direct access to decision-makers

Significant growth opportunities in a fast-scaling brand

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Nice to Have

Experience managing PPC for pet health, supplements, or consumable DTC brands

Experience with Shopify, product feed management, and third-party feed optimization tools

Familiarity with Amazon Ads (Sponsored Products, Brands, Display)

Experience with Google Ads scripts, automation, and advanced bidding strategies

Knowledge of subscription-based e-commerce and LTV-driven acquisition strategies

Experience with incrementality testing, server-side tracking, and advanced attribution

Job Description

PPC Specialist

Brand: Pawfy

Location: Remote

Type: Full-Time

Start Date: ASAP

About Us

Pawfy is a fast-growing US pet health and wellness brand with ambitions to become a category leader. Built on premium products, strong digital expertise, and a relentless focus on growth, we're scaling rapidly across DTC, Amazon, Chewy, and other major marketplaces.

Role Overview

We're looking for an experienced PPC Specialist to take ownership of our paid search campaigns, with a clear focus on scaling revenue, improving acquisition efficiency, and maximizing profitability.

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