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Senior Manager, Brand & Creative Strategy

SCAN • United State
Remote
Apply Now

Lead SCAN’s Brand & Creative team to develop and execute scalable brand strategies, integrated marketing campaigns, and AI-driven creative solutions. Oversee team development, cross-functional collaboration, and compliance-aligned creative direction while advancing healthcare brand innovation. Requires 8+ years of leadership in brand strategy, creative operations, and regulated industries with AI integration expertise.

Key Highlights
Lead brand strategy, creative direction, and team development for a nonprofit healthcare organization serving 500K+ members across six states
Responsible for AI-enabled workflows, brand standards, and cross-functional collaboration with Marketing, Product, Compliance, and Legal
Drive measurable business impact through integrated campaigns, multicultural marketing, and scalable creative systems
Key Responsibilities
Develop and steward SCAN’s brand strategy, positioning, messaging architecture, voice, and visual expression
Lead creative strategy and direction for high-priority integrated marketing initiatives across multiple channels
Govern brand standards, naming, logo guidance, and co-branding systems for internal and external stakeholders
Shape brand and creative strategy for major seasonal, growth, partnership, and multicultural initiatives
Lead and develop the Brand & Creative team, including hiring, performance management, and capability building
Direct creative operations, workflows, and resource prioritization to improve delivery and accountability
Facilitate cross-functional leadership with Marketing, Product, Compliance, Legal, Sales, Digital, and Finance
Provide executive-ready narratives and strategic recommendations for leadership alignment and decision-making
Translate research, performance metrics, and AI tools into actionable brand and creative strategies
Advance AI-enabled capabilities while maintaining human accountability for accuracy, brand integrity, and compliance
Technical Skills Required
Brand Strategy Creative Leadership AI-Enabled Workflows
Benefits & Perks
Base salary range: $125,400 to $181,419 annually
Mostly remote with monthly in-person visits to Cerritos, California (relocating from Long Beach)
Annual employee bonus program
Robust Wellness Program
Generous paid-time-off (PTO), 11 paid holidays + 1 floating + 1 birthday holiday
Excellent 401(k) Retirement Saving Plan with employer match
Tuition reimbursement
Employee recognition program
Nice to Have
Graduate or advanced degree
Healthcare, Medicare, or highly regulated industry experience
Experience with strategic partnerships, co-branded programs, or multicultural marketing
Proficiency with project management platforms, digital asset/brand management systems, and AI tools
Exemplary character, mission-driven alignment, and collaborative problem-solving

Job Description

Founded in 1977 as the Senior Care Action Network, SCAN began with a simple but radical idea: that older adults deserve to stay healthy and independent. That belief was championed by a group of community activists we still honor today as the “12 Angry Seniors.” Their mission continues to guide everything we do.Today, SCAN is a nonprofit health organization serving more than 500,000 people across Arizona, California, Nevada, New Mexico, Texas, and Washington, with over $8 billion in annual revenue. With nearly five decades of experience, we have built a distinctive, values-driven platform dedicated to improving care for older adults.
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