Paid Acquisition Marketing Manager (Meta Ads) - Real Estate Fintech

vihara • India

Remote

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AI Summary

Own and scale Meta (Facebook/Instagram) paid acquisition campaigns for real estate auctions at Vihara, focusing on lead generation. Drive performance through creative testing, tracking, and landing page optimization while reporting data-backed insights. Requires hands-on Meta ads experience, strong creative and analytical skills, and proficiency in tracking tools like Pixel and CAPI.

Key Highlights

End-to-end ownership of Meta ads campaigns for real estate auctions, measured by cost-per-qualified-lead and registered bidders

Creative testing cycle across hooks, copy, and ad formats (static, video, Reels, carousel) using AI tools

Full responsibility for tracking, attribution, retargeting, and landing page optimization to maximize conversion

Key Responsibilities

Plan, launch, and scale Meta campaigns for live property auctions with a focus on lead generation

Conduct constant creative testing across hooks, angles, copy, and ad formats (static, video, Reels, carousel)

Produce ad creative using AI tools and iterate based on performance data

Manage budgets, bidding strategies, and decide on scaling, holding, or killing underperforming campaigns

Set up and maintain tracking (Pixel, Conversions API, events, attribution) for accurate performance measurement

Build and test landing pages and lead forms to improve conversion rates

Set up retargeting and lookalike audiences to maximize lead capture

Develop and support a buyer and partner referral program

Report weekly on campaign performance, testing results, and next steps

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Technical Skills Required

Meta Ads (Facebook/Instagram) Google Tag Manager (Pixel & Conversions API) Digital Marketing Analytics

Benefits & Perks

Fully remote work

High ownership and fast-paced environment

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Nice to Have

Experience in real estate, fintech, or marketplace industries

Prior knowledge of real estate auctions or investor targeting

Job Description

About Vihara

Vihara is building a simpler way to buy and sell real estate. We run online auctions of bank-owned properties on behalf of banks and servicers, and connect them with investors and home buyers. We’re small, fast, and built around AI.

The role

You’ll own paid acquisition at Vihara. That means running our Meta (Facebook and Instagram) ads end to end, from creative and copy to audiences, budgets, tracking, and landing pages. You’ll be measured on registered bidders and cost per qualified lead, not impressions.

What you’ll do

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