Lead Brand Designer (Remote)

archer • United State

Remote

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AI Summary

Lead Stord’s visual identity as a hands-on creative director, defining brand systems, guiding a design team, and executing high-impact digital/print assets to drive brand awareness and pipeline growth. Requires 7+ years of brand design experience, advanced Figma/Adobe skills, and leadership in fast-paced B2B tech environments.

Key Highlights

Own and evolve Stord’s brand identity across all customer touchpoints (website, marketing, events, social, sales collateral)

Set creative direction, build scalable brand guidelines, and coach a small design team while executing high-impact work

Partner closely with Product Marketing, Demand Gen, Sales, and Product Design to align brand work with business outcomes

Key Responsibilities

Maintain and evolve Stord’s visual identity (logo, color, typography, illustration, iconography, photography, motion, layout) and document it in clear brand guidelines

Define creative direction for campaigns, website redesigns, events, and sales enablement, ensuring all assets reflect Stord’s brand consistently

Design high-impact assets (landing pages, ads, decks, social content, trade show environments, swag) from concept to final production

Lead and coach a small team of designers and freelancers, set quality standards, and manage workflows and deadlines

Partner with Product Marketing, Demand Gen, Content, Sales, and Product Design to translate business goals into compelling creative work

Build reusable templates, design components, and self-serve resources to ensure brand consistency across Stord

Use performance data and testing to inform creative decisions and demonstrate brand impact on awareness, engagement, and pipeline growth

Manage agencies and vendors, brief creative partners, and oversee creative budgets

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Technical Skills Required

Figma Adobe Creative Suite Brand Design

Benefits & Perks

Remote work

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Nice to Have

Motion design and video skills (After Effects, Premiere Pro)

Familiarity with Webflow, HubSpot, or other web/marketing platforms

Experience using AI-assisted design tools responsibly

Bachelor’s or Master’s in Graphic Design with branding focus

B2B SaaS, e-commerce, logistics, or supply chain experience

Job Description

Stord is The Consumer Experience Company, powering seamless checkout through delivery for today's leading brands. Stord is rapidly growing and strategically scaling teams across the entire company, and seeking energetic experts to help us achieve our mission.

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