Senior Marketing Analyst - CRM

tabby | تابي • Portugal

Relocation

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AI Summary

Own CRM analytics and measurement strategy, defining methodologies for campaign performance and experimentation. Manage data models in dbt/BigQuery and build Tableau dashboards to drive data-informed marketing decisions. Requires 3+ years of experience in CRM/lifecycle analytics with strong SQL, dbt, and Python skills.

Key Highlights

Single analytics owner for CRM, responsible for measurement design, holdouts, and A/B testing.

Owns CRM data models in dbt on BigQuery and builds self-serve Tableau dashboards.

Partners with CRM marketers and Product to translate data insights into business decisions.

Key Responsibilities

Act as the analytics partner to CRM marketers and Product on every initiative.

Define measurement designs for various campaign types and defend methodology to stakeholders.

Explain technical concepts like experiments and holdouts in plain language to non-technical stakeholders.

Own CRM performance measurement including control groups, holdouts, and A/B tests.

Maintain CRM analytics data models in dbt on BigQuery.

Collaborate with the data platform team to define data requirements and sign off on quality.

Build and maintain Tableau dashboards for stakeholder self-service analysis.

Keep the self-serve AI analytics assistant up to date for non-technical colleagues.

Work with the data science team to validate recommendation and propensity models.

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Technical Skills Required

SQL dbt Python

Benefits & Perks

Flexible working hours

Employee stock option program

Remote work available

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Nice to Have

Uplift modeling and causal ML

Propensity / churn / LTV modeling

Job Description

Marketing, AnalyticsFull TimeRemoteTabby creates financial freedom in the way people shop, earn and save by reshaping their relationship with money. Over 25 million users choose Tabby to stay in control of their spending and make the most out of their money.The company’s flagship offering allows shoppers to split their payments online and in-store with no interest or fees. Over 70,000 global brands and small businesses, including Amazon, Noon, IKEA, and SHEIN use Tabby to accelerate growth and gain loyal customers by offering easy and flexible payments online and in stores.

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