Senior Growth & Data Analyst (DTC & Subscription Analytics)

Pawfy • United State

Remote

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AI Summary

Lead Pawfy’s growth analytics function by owning customer acquisition, retention, and monetization strategies across DTC, marketplaces, and subscriptions. Design incrementality tests, set CAC targets, and translate complex data into actionable insights for marketing, retention, and finance teams. Drive profitable growth through data-driven decision-making in a fast-paced, remote-first environment.

Key Highlights

Own end-to-end customer lifecycle analytics (cohort analysis, LTV, payback periods, retention curves) for subscription and one-time purchases

Set and enforce CAC targets by product/channel, ensuring marketing spend aligns with break-even and profitability thresholds

Design and execute incrementality tests (geo holdouts, lift studies) to measure true marketing impact across Google Ads, Meta, Amazon, and Chewy

Key Responsibilities

Lead customer cohort, lifetime value (LTV), and payback period analysis across all products and channels

Set and maintain CAC targets by product/channel, providing clear break-even and profit thresholds for marketing teams

Design and run incrementality tests (geo holdouts, attribution analysis) to measure true marketing effectiveness

Build and maintain dashboards for revenue, retention, subscription take rate, churn, AOV, and contribution margin by product/channel

Identify growth and retention opportunities through subscription behavior, pricing, and product mix analysis

Partner with marketing, retention, and finance to forecast performance and evaluate new product launches

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Technical Skills Required

SQL Paid Media Analytics (Google Ads, Meta) Subscription & Ecommerce Platforms (Shopify, Recharge, Amazon Seller Central)

Benefits & Perks

Competitive compensation package with performance-based incentives

Fully remote work with direct access to founders and decision-makers

Significant growth opportunities as the company scales across DTC, marketplaces, and retail

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Nice to Have

Experience in pet health/supplements or health/wellness categories

Proficiency in Python/R and data warehousing tools (BigQuery, Looker Studio)

Experience with Chewy, Amazon Subscribe & Save, Klaviyo, or GA4

Job Description

Growth & Data Analyst

Brand: Pawfy

Location: US (Remote)

Type: Full-Time/Contractor

Start Date: ASAP

About Us

Pawfy is a fast-growing US pet health and supplements brand with ambitions to become the category leader in pet wellness. Built on premium products, strong digital expertise, and a relentless focus on growth, we've built a large subscription customer base across our own website, Amazon, and Chewy.

With an established direct-to-consumer business and significant monthly marketing investment, we're looking to make every growth decision sharper, faster, and backed by data. No corporate fluff, just high standards, creative thinking, and people who get things done.

Role Overview

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