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Marketing Automation Specialist (Marketo/Salesforce)

YouGov • Romania
Remote
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AI Summary

Lead end-to-end marketing automation initiatives, optimizing email campaigns, workflows, and data flows using Marketo/Salesforce to enhance productivity and stakeholder collaboration. Requires hands-on experience with marketing automation platforms, CRM systems, and project management tools. Full-remote night shift role with a focus on B2B demand generation and ABM strategies.

Key Highlights
Full-remote night shift role (3:00 PM–12:00 AM EEST) with no geographic restrictions
Hands-on implementation and optimization of Marketo/Salesforce marketing automation workflows
End-to-end campaign management, including email marketing, segmentation, A/B testing, and stakeholder coordination
Key Responsibilities
Manage end-to-end communications, including monthly newsletters, regional/global marketing initiatives, and social media campaigns
Execute and optimize email marketing activities (setup, testing, deployment, segmentation, and A/B testing)
Troubleshoot technical issues in HTML templates, list segmentation, and email execution workflows
Coordinate with stakeholders to ensure timely planning, testing, and delivery of marketing campaigns
Document campaign processes, workflows, and naming conventions for team adherence
Implement and optimize automated workflows for lead nurturing and account engagement
Stay updated on ABM and B2B marketing trends to refine strategies and roadmaps

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Technical Skills Required
Marketing Automation Platforms (Marketo preferred) Salesforce Email Campaign Management
Benefits & Perks
21 annual vacation days + 1 birthday leave + 3 sick days
Discretionary bonus scheme (up to 10%)
Country-specific benefits (e.g., meal tickets, medical services subscription)

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Nice to Have
HubSpot or Eloqua experience
B2B demand generation or account-based marketing (ABM) experience
Experience with project management tools (e.g., Monday.com, Trello, Asana)

Job Description

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Job Overview
Posted Date Oct 14, 2026
Employment Type Full-time
Experience Level Not Applicable
Location Romania
Category Marketing
Company YouGov
Mentioned Skills
cloud trello asana monday.com hubspot marketo crm salesforce

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