Independently develop full-funnel integrated marketing communication strategies that weave PR storytelling, digital content, social engagement, and offline experiences into one cohesive brand narrative.
Lead end-to-end campaign execution — from creative concept and visual direction to on-ground launch events, industry exhibitions, and cross-sector pop-up activations.
Bring fresh, culturally resonant creative ideas and master evolving digital tactics (short-form video, viral content, community-driven campaigns) to keep the brand ahead of the curve.
Build and cultivate a robust network of core media and relevant government stakeholders in Nigeria from the ground up, establishing long-term, trust-based communication channels.
Independently drive high-quality media collaborations, such as in-depth interviews, content co-creation, and proactive agenda-setting.
Rapidly respond to and skillfully manage public opinion and crisis communication in the local context.
Proactively identify and architect cross-brand or cross-industry partnership opportunities, designing co-branded campaigns and event-driven activations with viral, boundary-breaking appeal.
Oversee the end-to-end execution of large-scale collaborative projects, ensuring the brand experience remains seamless, differentiated, and aligned with local market nuances.
Act as a hands-on coach for the Nigerian team: systematically transfer knowledge in integrated marketing planning, PR execution, creative thinking, and AI tool application through structured training and daily mentoring.
Develop playbooks, campaign frameworks, and quality benchmarks to enable the local team to independently plan and execute high-caliber campaigns over time.
Instill a culture of creative ambition and digital curiosity, empowering team members to propose bold ideas and adopt new marketing techniques with confidence.
Embed AI tools (e.g., ChatGPT, Midjourney, analytics platforms) into daily PR and marketing work to rapidly draft and refine press releases, social copy, and speeches; generate visual moodboards and creative concepts during brainstorming; aggregate sentiment data, extract actionable insights, and support data-informed decisions.
Continuously pilot new AI applications across PR and digital marketing scenarios, and coach the local team to adopt an AI-native approach.
Closely monitor Nigeria’s industry trends, policy shifts, cultural dynamics, and competitor movements; regularly deliver localized insight reports to inform strategy pivots and creative opportunities.
