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Senior Social User Acquisition Manager (Mobile Gaming & Performance Marketing)

soft2bet • Cyprus
Relocation
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Lead high-budget, data-driven social user acquisition strategies for mobile gaming titles, focusing on Facebook campaigns. Optimize multi-channel performance, collaborate with cross-functional teams, and drive scalable growth through analytical rigor and creative experimentation. Requires 3+ years of performance marketing expertise, deep Facebook UA knowledge, and strong analytical skills.

Key Highlights
Ownership of high-budget social UA campaigns (primary focus: Facebook) for mobile gaming titles
End-to-end mobile growth strategy development, optimization, and scaling across multiple titles
Collaboration with creative, compliance, and UA teams to align campaigns with business goals
Advanced data analysis and SKAdNetwork (SKAN) attribution expertise required
Key Responsibilities
Drive comprehensive mobile growth and user acquisition strategies across multiple mobile game titles
Manage and optimize high-budget UA and retargeting campaigns on Facebook and other social ad networks
Research and test new ad formats, technologies, and acquisition channels to improve campaign performance
Analyze complex campaign data to identify trends, extract insights, and optimize strategies accordingly
Collaborate with creative teams to design, test, and iterate ad concepts based on performance data
Deliver regular performance reports and executive summaries to inform strategic business decisions
Build and maintain strategic relationships with acquisition partners and internal stakeholders
Technical Skills Required
Facebook Advertising Mobile User Acquisition (UA) Data Analysis (Excel, SQL)
Benefits & Perks
24 vacation days
Private Health Insurance
Full relocation support to Limassol, Cyprus
Nice to Have
Experience with Power BI or equivalent data visualization tools
Advanced knowledge of SKAdNetwork (SKAN) and mobile attribution tracking

Job Description

Soft2Bet is a platform provider delivering casino and sports betting brands. With a performance-first approach, the company combines strong product execution, localization, and trusted local partnerships to drive sustainable growth across competitive regions, supported by a rigorous compliance culture and a focus on customer experience.

📍 Location: Limassol, Cyprus (100% On-site)

⏰ Work Mode: Full-time (Remote/Hybrid not available)

🛠️ The Role

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