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Digital Adoption & Lifecycle Manager

talenthop • United State
Remote
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Lead the design and execution of behavior-triggered communication programs to drive customer adoption, retention, and expansion. Develop segmented messaging strategies and automated lifecycle initiatives for digital-only customer segments using product data. Requires expertise in lifecycle marketing, copywriting, and campaign management tools to enhance customer success at scale.

Key Highlights
Design end-to-end lifecycle programs covering onboarding, adoption, retention, and expansion
Create behavior-based triggers using product usage and customer attributes
Collaborate across Marketing, Product, and Customer Success teams to align digital and human interactions
Key Responsibilities
Build end-to-end lifecycle communication programs covering onboarding, adoption, retention, and expansion.
Develop segmented messaging strategies tailored for digital-only and other customer segments.
Design behavior-based triggers using product usage and customer attributes.
Write customer-facing copy for emails, in-product messages, and digital channels.
Manage campaign deployment, including audience logic and quality assurance.
Coordinate with Marketing to align email calendars and avoid message overlap.
Translate product launches and feature updates into effective adoption programs.
Maintain and update lifecycle messaging to reflect product changes.
Define and track success metrics, reporting on engagement and retention impacts.
Conduct experiments on messaging elements and discontinue ineffective approaches.
Collaborate with customer-facing teams to ensure complementary digital and human interactions.
Explore AI-driven customer success solutions and develop guidelines on automation versus human engagement.
Technical Skills Required
Lifecycle Marketing Copywriting Campaign Management
Benefits & Perks
Fully Remote
Nice to Have
Interest and experience in applying AI to customer engagement

Job Description

This is a Fully Remote Job

About Our Client:

The organization operates within the product intelligence and analytics industry, serving over 29,000 companies. It addresses the challenge of understanding user behavior in digital products by providing analytics combined with AI, enabling teams to identify effective features, diagnose problems, and plan future development. The organization's approach supports proactive customer engagement, especially for digital-only clients who lack dedicated account management, through automated and adaptable programs based on real user data.

About the Opportunity:

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