P

Senior Marketing Analytics Specialist (Paid Media & Growth Marketing)

point • United State
Remote
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Lead digital marketing analytics for SEM, Paid Social, Display, and CTV channels at Point, a high-growth home equity fintech company. Own measurement tooling, dashboards, and SQL/data models while driving campaign optimization and attribution insights. Requires 4+ years in performance marketing analytics with strong SQL, BI, and martech expertise.

Key Highlights
Own end-to-end measurement for multi-million-dollar paid media channels (SEM, Paid Social, Display, CTV)
Build/maintain dashboards in Sigma, write SQL/dbt models, and configure GTM/Hightouch for tracking
Proactive root-cause analysis, attribution modeling, and campaign experimentation with AI-assisted workflows
Key Responsibilities
Monitor and analyze performance across SEM, Paid Social, Display, and CTV channels, identifying root causes for shifts
Develop/maintain Sigma dashboards and SQL/dbt models to support reporting and evolving business needs
Configure and QA pixels in Google Tag Manager, manage conversion uploads via Hightouch, and troubleshoot measurement issues
Design and analyze A/B tests/geo-experiments for creative, audience, and media tactics
Contribute to attribution, incrementality, and forecasting frameworks, including emerging channels like CTV
Technical Skills Required
SQL Sigma/Tableau Google Tag Manager
Benefits & Perks
Unlimited paid time off + 10 company holidays
Fully paid parental leave (10+ weeks) + transition time
Equity, 401K, life/disability insurance, wellness stipends, home office reimbursement
Nice to Have
Experience with Media Mix Modeling or incrementality testing
Familiarity with dbt and GitHub workflows
Exposure to AI tools for coding/analysis workflows

Job Description

About Point

✨ Real Impact, Real People: Our mission at Point is to make homeownership more valuable and accessible. Your work directly helps homeowners access their wealth, achieve financial flexibility, and realize life changing goals.

✨ Funding: With over $175M raised from top investors like Andreessen Horowitz, WestCap, Greylock, and Prudential, we’re scaling fast! You have the opportunity to join us at a pivotal stage.

✨ Game-changing Product: We're building a category defining company in home equity. We’ve earned a 4.7 Trustpilot rating and an A+ from the BBB, a testament to the value we provide to our 20,000+ customers.

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